Ajman, United Arab Emirates, November 16, 2025:
The Ajman Department of Tourism, Culture and Media is participating in the International Incentives, Business Travel, and Meetings Exhibition (IBTM World) for the second consecutive year, as part of its continued efforts to strengthen Ajman’s global footprint in the tourism and events sectors. Held in Barcelona from November 18 to 20, this international exhibition brings together leading companies and institutions in the meetings, incentives, conferences, and exhibitions (MICE) sector to explore emerging trends and opportunities.
Through its participation, the department demonstrates its focus on building strategic industry partnerships and positioning Ajman as a dynamic destination for business tourism. The event presents a valuable opportunity for the department to showcase the Emirate’s advanced infrastructure and readiness to host world-class events, while highlighting its capacity to organise both local and international events.
The initiative also supports the department’s broader goals of fostering partnerships, exchanging expertise, and exploring innovative solutions, all of which align with the Ajman Vision 2030 initiative. By connecting with key players in the global MICE landscape, the department aims to attract more events to the Emirate and promote its unique offerings to global audiences.
Commenting on the occasion, H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media, stated: “Our return to IBTM World this year reflects our continued commitment to strengthening Ajman’s presence in the global business tourism sector. We are expanding on last year’s participation, which made the Emirate’s capabilities more widely recognised, by presenting new initiatives and advancements that reinforce Ajman’s appeal as a destination for meetings and events.”
H.E. Alhashmi added: “We are focused on enhancing the business tourism experience by upgrading infrastructure and expanding our services to meet the evolving needs of international event organisers. Our aim is to ensure that Ajman remains a competitive, sustainable, and welcoming environment for global conferences and business gatherings.”
IBTM World is a premier international platform that convenes tourism agencies, hospitality groups, and event professionals from around the world, offering participants an exclusive opportunity to showcase their capacities in hosting international business events and connect with decision-makers seeking high-quality venues and services.
Joining the department at this year’s exhibition are several partners from Ajman’s tourism and hospitality sector, including Ajman Saray Hotel, Ajman Hotel managed by Blazon, Bahi Ajman Palace Hotel, Arabian Oryx Travel & Tourism LLC, Miracle Tourism LLC, and Rida International Tourism & Travel.
With a legacy spanning over three decades, IBTM World remains one of the most influential events in the global MICE sector. It features a rich lineup of discussions, networking sessions, and knowledge-sharing opportunities that help shape the future of business tourism.
The Ajman Department of Tourism, Culture and Media continues to invest in innovative solutions and high-impact initiatives that enhance the Emirate’s tourism offerings. By hosting and facilitating international events, the department reinforces Ajman’s position as an influential destination on the global tourism map.