The new fashion label ISA is proud to announce the launch of its inaugural collection, offering confident and wearable essentials crafted in muted tones and elevated by clean, minimal silhouettes.
Founded by content creator Christina Karam (@ceekaram), ISA was launched during a select event that was attended by key social figures and opinion leaders, as well as Tier A infuencers- all dressed in ISA.
The atmosphere of the event reflected the brand’s distinct identity — from branded martinis to branded popcorn, with guests sipping matcha as they explored the space. The collection gained traction across social media, giving ISA a strong first introduction to the market.
ISA Drop One features the Milk Bodysuit, the Graphite Bodysuit, the Muse Dress, the Base Jeans, the Core Tee, the ISA Cap, the Terra Green Dress, the Edit Blazer, the Ash Bandeau, the Ash Pants, the Ash Shirt, the Sand Shirt, the Sand Shorts and the Sand Set.
Each piece presented in the collection has its own style and represents the basics of every wardrobe—with a twist.
ISA Drop One is now available to shop at isathel ine.com.