The summit revealed the brand’s newest releases and oversaw multiple test drives throughout.
- The summit saw the official global launches of OMODA & JAECOO’s latest models, OMODA C7 and JAECOO J5, in the presence of over 2,000 attendees
- Attendees of the summit also experienced the height of the brand’s technological innovations to date with an exclusive first look at its second generation of robots, Mornine and Argos
- The brand tested its own products’ limits with the JAECOO J7 PHEV long-range challenge, where the car exceeded expectations with exceptional performance in a 1,353 km journey, outdoing its official benchmarks
Dubai, United Arab Emirates, October 24, 2024: OMODA & JAECOO has successfully concluded the second edition of its annual International User Summit in Wuhu China, showcasing its prolific efforts in pioneering the future of mobility with innovative models and technology.
This year’s event witnessed the attendance of over 2,000 global car and tech enthusiasts, brand fans and media representatives from all over the world, as well as official OMODA & JAECOO representatives, including its CEO, Shawn Xu, and Chief Designer, Richard Choo.
Over the course of five days, the brand made its biggest revelations of the year, debuting its latest OMODA C7 and JAECOO J5 models, as well as its newest generation of robots, Mornine and Argos, developed in collaboration with OMODA & JAECOO’s Artificial Intelligence (AI) partner, AIMOGA.
Boasting a hyper-futuristic design, OMODA C7 was revealed to offer the most comfortable driving environment of its series yet, crafted with high-quality materials and fitted with intuitive technology to offer rapid acceleration and precise handling.
On the other hand, JAECOO J5 promised to become the pinnacle of seamless tech, sustainability and lifestyle convergence with its added outdoor travel configurations and pet-friendly features. Revealed during an official global launch, the car’s combination of practical components, such as contact charging ports, camping lights and a 1,250 KG towing qualification, alongside pet-centric features, including antibacterial, fur-filtering air purifiers and extended seats, garnered significant audience and media attention.
In addition, OMODA & JAECOO’s ongoing partnership with AIMOGA brought the latest generations of the brand’s robots, Mornine and Argos, to new heights. Designed to streamline the brand’s car purchasing experience, Mornine was showcased actively welcoming customers, communicating and understanding their car purchase needs, providing personalised suggestions and guiding car viewings. Argos, dubbed a “compassionate companion for public welfare” by the brand, is a second-generation bionic quadruped robotic family dog that can recognise its owner’s voice and commands, follow its owner’s movements and perform anthropomorphic actions such as dancing and shaking hands.
To shed some light on the brand’s newest releases and the highlights of its existing products, multiple test drives were conducted throughout the event, with some of its own benchmarks challenged and exceeded. Immersive experiences in a “User Ecosystem Carnival” also provided opportunities for feedback to be shared directly with the CEO, allowing the brand to be able to engage with global users to embody the quality of user co-creation and create a stronger connection with consumers.
Shawn Xu, Chief Executive Officer at OMODA & JAECOO, commented: “At OMODA & JAECOO, we are committed to pushing the boundaries of innovation, as showcased through our latest models and advanced technologies at this year’s successful International User Summit. While we continue our journey towards success as one of the fastest growing automotive brands in the world, we remain focused on delivering groundbreaking products, cutting-edge technology, and collaborative ecosystems. We’re excited to bring these innovations to the Middle East, providing our customers with unparalleled driving experiences.”
User-focus, sustainability & pushing limits
Among the event’s activities to promote user engagement and co-creation was a dynamic Car Refitting Competition. Encouraged to showcase their creativity, automotive enthusiasts from over 10 countries and regions around the world were able to submit their custom renditions of the OMODA C5 ahead of the event, where the finalists were revealed and their submissions displayed. This initiative not only celebrated innovation, but also provided valuable insights into what customers seek in their ideal vehicle.
In line with its commitment to promoting a sustainable future, OMODA & JAECOO also hosted its annual cycling event, this time in collaboration with the International Union for Conservation of Nature (IUCN). The event drew over 2,000 cycling enthusiasts, who gathered to promote green travel and environmental awareness.
Finally, the summit culminated in the highly anticipated JAECOO J7 PHEV long-range challenge, which put the vehicle’s capabilities to the test in a real-world scenario. Departing from Guangzhou, the J7 PHEV traveled 1,353 kilometers—exceeding its initial benchmark of 1,200 kilometers—while achieving an impressive pure electric range of 125.2 kilometers.
With a remarkably low fuel consumption of 3.3 liters that far outperformed expectations, the challenge showcased the JAECOO J7 PHEV’s cutting-edge Super Hybrid System (SHS), designed for both efficiency and environmental conservation.
About OMODA & JAECOO
OMODA & JAECOO is an innovative automobile brand pioneering the future of mobility globally, bringing to life the philosophy of new products, new technology, and new ecosystems in the Middle East under two distinct sub-brands, each with its own charm. Its pathbreaking vehicles enrich automotive experiences through their world-class design aesthetics, superb performance standards, and rigorous emphasis on environmental sustainability.
Dedicated to elevating every journey into an exhilarating experience and delivering exceptional value at every turn, OMODA & JAECOO’s elegantly designed vehicles that place customers at the heart of the experience, seamlessly blending convenience, sportiness, and unrivaled entertainment options on the move.
The brand portfolio includes new energy hybrids and purely electric vehicles, underlining its commitment to environmental sustainability. Captivating the world with its first launches, OMODA C5 and JAECOO 7, the trendsetting automotive brand unveiled the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV at its Ecological Conference, in Wuhu, China, reiterating the brand’s unwavering commitment to premium comfort, sporty style, and superior finishes.
Backed by rigorous testing, OMODA & JAECOO vehicles deliver top-notch performance and quality. With a focus on fuel efficiency and extended battery life for electric vehicles, the brand is contributing to shaping a low-carbon automotive universe.
Innovations such as the O-Universe and intelligent safety systems prioritise the well-being of users, focusing on smart living and future lifestyles. OMODA & JAECOO is not just redefining mobility but shaping a future where innovation, performance, and sustainability converge to create unforgettable automotive experiences.
OMODA & JAECOO was introduced to international markets as a marque of Chery, the fifth largest automobile manufacturer group in China and the largest Chinese automobile exporter since 2003, extending its 27-year legacy beyond borders.