Beirut –October 14, 2025 – iHeartMedia, a leading global audio and media company, and JGroup, a global media and technology powerhouse, today announced a strategic alliance to transform advertising across the Middle East and North Africa while fueling the growth of the region’s digital economy. This collaboration integrates iHeartMedia’s leadership in audio with JGroup’s regional scale and expertise to unlock new opportunities for brands.
The agreement spans 16 countries across the Gulf, the Levant, and North Africa, making JGroup the exclusive sales partner in the region for iHeartMedia’s portfolio of products in the region including audio, digital, video, display, branded content, podcasts and streaming.
Through this partnership, advertisers will benefit from:
• A comprehensive suite of audio and digital formats tailored to local and regional audiences.
• Creative branded content opportunities that connect storytelling with measurable outcomes.
• Advanced targeting and analytics to optimize campaign performance.
• Scalable strategies that unify multiple touchpoints for deeper audience engagement.
Imad Jomaa, Founder & President of JGroup, said: “Audiences today move seamlessly between physical and digital worlds, shaping their own journeys. By partnering with iHeartMedia, we empower brands to be part of those journeys with relevance and sophistication, creating meaningful connections and driving real impact. At JGroup, we remain committed to delivering future-ready solutions that bring brands closer to their audiences while advancing the digital economy across MENA.
“We are excited to partner with JGroup to bring iHeartMedia’s portfolio of audio offerings to MENA,” added Conal Byrne, CEO of the iHeart Digital Audio Group. “Together, we will deliver impactful, creative and measurable campaigns that help brands build strong connections with audiences across the region.”
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with five times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
About JGroup
JGroup is a global media and technology powerhouse, partnering with the world’s leading brands and platforms to deliver innovation with impact. From its regional headquarters in Dubai, JGroup operates across 35+ countries through 21 offices, driving growth across e-commerce, content and production, out-of-home media, technology, data, AI, global media representation and real estate.
Always aiming to bring the best global solutions to grow the digital economy in the region, JGroup partners with leading international platforms as the exclusive and official media representative, including iHeart, Google Ads, TikTok, Amazon Ads, Snapchat, Channel Factory, Blis, and Criteo. Through these partnerships, JGroup empowers brands with data-driven solutions that connect them to audiences in smarter, more meaningful ways and help accelerate digital growth across MENA