In A Huge Celebration at the Foot of the Pyramids
Huawei Launches New Smartphone Mate 8 and Huawei Watch in the North African Region
New flagship device features the world’s most advanced smartphone technology ever: a new benchmark of amazing performance and long battery life
Cairo February 11th 2016:
Huawei Consumer revealed its latest revolutionary smartphone Huawei Mate 8 in the Egyptian market for the first time in North Africa in a huge ceremony at the Giza Pyramids specifically at the Light and Sound zone. The ceremony was held with the participation of the biggest distributors, dealers, and company officials in North Africa Huawei is also launching the Huawei Watch, the first smartwatch in the Huawei wearable devices family to expand the line of premium products.
Featuring the most powerful chipset, a high-capacity battery and stylish design – including a unique mocha brown color option – the Huawei Mate 8 is the ideal smartphone for today’s on-the-go professional. The Mate 8 is designed from the ground up for productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience.
Huawei Egypt announced that the device will be released in two editions, one 32GB+3 GB for EGP 4699, and the other is 64GB+4GB for EGP 5499. The company also announced the availability of both editions in the Egyptian market starting 13th February in a spectacular event taking place at the Cairo Festival City mall. During the event, the company will conduct a raffle draw at Virgin Megastores for buyers of the Mate 8 or Huawei watch to win several prizes, including gold bullions.
Bruce Fan, President of Huawei Device Northern Africa, expressed his happiness on the occasion of launching the new device, which creates a perfect match to Huawei’s client needs. “Huawei combines both graceful design and attractive features, along with advanced technology and competitive price in its Mate 8. It is designed to possess features that allow consumers to conduct business efficiently while saving valuable time, something which has become a necessity in current times and modern style of business,” he said. Fan added, “Huawei chose Egypt as the starting launch pad of the Mate 8 in North Africa. The device is available in several colors: champagne gold, moonlight silver, space grey and mocha brown.”
Featuring groundbreaking hardware, the Mate 8 is the first smartphone to run the Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent vs. the Kirin 925. The device’s architecture balances energy efficiency with high-end performance through 4 x A72 2.3 GHz processors and 4 x A53 1.8 GHz processors.
Equipped with a 4000mAh high-density battery, the Mate 8 delivers industry-leading power efficiency offering over two days of normal usage. And with rapid charging technology, the phone is able to charge a day’s worth of power in just 30 minutes. In fact, regular users can go without charging their phone for 2.36 days, and heavy users can go without charging for 1.65 days. The Mate 8 also features an advanced six-layer thermal mechanics, which allows higher heat dissipation leading to an excellent holding experience and lower power consumption.
Running on Huawei’s EMUI 4.0, based on Android Marshmallow 6.0, the Huawei Mate 8 offers hundreds of user experience tweaks and improvements, including a built-in automatic defragmentation service that continues optimizing system performance. Additionally, the Mate 8 features a split-screen mode that enables enhanced multitasking between apps.
The Huawei Mate 8 introduces a new generation of fingerprint security with enhanced protection technology. The circular fingerprint sensor improves the effective identification area by 10 percent. In addition, the fingerprint friction ridge matching has three levels of security, providing higher protection for users.
In addition, the Mate 8 adopts the revolutionary 16MP IMX298 camera, increasing the sensor size by 23 percent for breathtaking images. The Mate 8 also features an 8 MP front camera with a new beauty algorithm for taking the perfect selfie.
Through Huawei’s continued commitment to ‘Make It Possible,’ the Huawei Watch delivers on that promise and gives the consumer a premium smartwatch that is technologically innovative. As the first smartwatch in Huawei’s expanding line of premium wearable products, the Huawei Watch, with its elegant design and ground breaking technology, is created to enhance and be part of the consumer’s everyday lives.
The Huawei Watch has been crafted using the same sophisticated materials of choice among Swiss watch manufacturers. The perfect dimension for a traditional timepiece, the 1.4-inch high-res screen is touch-sensitive and coated in durable sapphire crystal. Gaining even more style marks, the Huawei Watch also offers a wide choice of straps including leather, stainless steel mesh, stainless steel link, and rose gold steel link. It is the perfect device for style-minded fitness enthusiasts; taking you straight from the gym to the boardroom with no fuss