Dubai, United Arab Emirates, July 28, 2021: – The highly anticipated Genesis G70 Shooting Brake was revealed at Goodwood Festival of Speed today by Dominique Boesch, Managing Director for Genesis Motor Europe, and the Duke of Richmond.
The G70 Shooting Brake, the fifth vehicle in the brand’s growing vehicle lineup for Europe, embodies the award-winning design philosophy of Genesis while honouring the rich history of the Shooting Brake tradition with its iconic design.
To celebrate the global debut, Genesis commissioned a one-shot first-person view (FPV) journey through Goodwood House and up the famous hill climb as it chased the car. You can view it here.
Shot in glorious 4K high definition, using a 5″ FPV drone piloted by Miles Mulvagh and Harry Clifton, the drone reached speeds of up to 60 mph while tailing the G70 Shooting Brake driven by former British F2 rally champion and precision driver, Gethin Jones, up the 1,890-metre track.
Dominique Boesch, Managing Director for Genesis Motor Europe, commented: “We are thrilled to be here at Goodwood today to reveal this pivotal model for Genesis, our fifth car in the region. The iconic British festival, watched by millions, is the perfect destination to unveil our bespoke product tailored for European customers.
“We are also excited to invite fans to experience a different perspective on the iconic hill climb and stunning grounds here at Goodwood, connecting the British heritage and Korean influence, whilst showcasing the athleticism of the G70 Shooting Brake in an audacious film.”
Highlighting the luxury of Goodwood House, the film begins with an aerial shot of its opulent surroundings before the camera descends and enters the grand Egyptian Dining Room through the sash window. The camera passes the Duke of Richmond enjoying traditional Ginseng tea as he catches up on the latest news from Korea, the home of Genesis.
The car and drone then weave in and out of the trees along the iconic hill climb showcasing the dynamic styling and versatility of the G70 Shooting Brake, before coming to a stop at the top with the drone demonstrating the practicality of the Shooting Brake by landing gracefully in the boot.
Over the weekend, fans can see the all-new G70 Shooting Brake on the world-renowned hill climb, along with the recently launched GV80 SUV and G80 saloon and the G70 saloon and GV70 urban SUV, as well as viewing the full range at the Genesis Mobile Lounge.
On 4 May, Genesis officially announced its plans for the European market with the brand commencing sales later this year, starting with Germany, the UK and Switzerland.
Orders for the G80 saloon, and its GV80 SUV, open this summer, with the G70 Shooting Brake, GV70 SUV and G70 Saloon following soon after. The electrified G80 will soon follow as part of the brand’s lineup of three electric cars to be announced within the year.