Beirut, December, 2018: Dewar’s Lebanon has teamed up with Images D’Orient to celebrate the Lebanese heritage and memorialize the authentic soul of this historic nation.
The brand adds a touch of nostalgia to the holiday season with its limited edition pack for Dewar’s White Label. The beautiful packaging is inspired by the ornate patterned tiles that traditionally decorated Lebanese homes and promotes the richness of the country’s Middle Eastern heritage. The brand’s contemporary take on the traditional tiles aims to pay tribute to the legacy of past generations through vintage and futuristic designs.
Dewar’s has customized two unique limited edition pack designs, specifically crafted for Lebanon; symbolic of a nation that has stayed true to its soul and continues to inspire its people to live true to their passions. Each pack also contains two coasters designed on the lines of the packaging artwork. The play on the double pack and twin coasters is a quirky tribute to the brand’s double-aging process.
Dewar’s invited the media to Salon Beyrouth on December the 13th to praise Lebanon’s heritage through its White Label limited edition, for the occasion of its launch.
All attendees were treated to a genuine Lebanese evening, where they found inspiration in every sip of the delicious Scotch.
About Dewar’s
DEWAR’S is famed the world over for quality blended whiskies and a flair for innovative advertising and promotions. Today DEWAR’S is ones of the top 10 Scotch Whisky brands in the world.
It was John Dewar’s dynamic sons, John Alexander and Tommy Dewar, who made DEWAR’S an international success. The brothers also founded the Aberfeldy Distillery in 1898, the physical and spiritual home of DEWAR’S, which to this day produces the Single Malt Whisky that lies at the heart of every DEWAR’S blend. The Double Aging process sets us apart.
Our full bodied Single Malt is renowned for its rich notes of heather and honey, which can be detected throughout our current portfolio of well-balanced blends. This restless pursuit of quality and an obsession with blending excellence still persists. Today the firm is a world leader and DEWAR’S whisky has become the most awarded blended scotch whisky in the world.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.
Founded 156 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com
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