Beirut, March 13, 2014– The 21st edition of HORECA was announced at a press conference held under the patronage of his Excellency Minister of Tourism, Mr. Michel Pharaon on Thursday the 13th of March 2014 at Phoenicia hotel Beirut.
Presidents of associations and syndicates from the hospitality industry expressed their support again for HORECA and announced the new activities and plans in store for the industry throughout the coming season.
In his speech, His Excellency Mr. Michel Pharaon stretched on the importance of such events, considered to be pillars of the Lebanese tourism and a confirmation that Beirut will remain the capital of beauty, taste and hospitality.
Joumana Dammous-Salamé, Managing Director of Hospitality Services confirmed that despite the extremely volatile situation that the market is facing this year, the show is already fully booked, and enjoying an impressive anticipated enthusiasm and support from all major hospitality key players & associations.
Salamé and to close her welcome message, thanked all partners and sponsors of HORECA, specifically Boecker and Prunelle as well as Phoenicia Hotel, Le Royal and Rotana for their partnership.
HORECA will host more than 300 exhibitors from Lebanon of course but also from Australia, France, Iran, Italy, Jordan, Oman, Poland, Spain, Thailand, Turkey, UAE, and USA.
30 local and international chefs and experts will preside and participate at the hospitality and foodservice annual meeting place, with more than 13 daily workshops and more than 10 competitions rewarding excellence innovation and creativity
The press conference was followed by a brunch at Eau de Vie.