Czech Tourist Authority, 24 July 2024– Czechia is gearing up for another remarkable tourism season, set to surpass last year’s record-breaking visitor numbers. With over 22 million tourists in 2023, this year promises even greater numbers, strengthening the country’s status as a premier European destination. Prague, the capital city, is at the heart of this tourism boom, attracting visitors from all over the world with its rich history, stunning architecture, and vibrant cultural scene.
Throughout July and August, Prague anticipates welcoming over 1.5 million tourists, marking a significant increase from previous years and underscoring its growing charm as a must-visit city in Europe. Visitors flock to Prague not only for its iconic landmarks such as Prague Castle and Charles Bridge but also for its dynamic arts scene, bustling markets, and world-class dining options.
František Reismüller, Director of CzechTourism, said, “The summer season will be strong, with a substantial number of foreigners coming. Czechia is not just a destination, it’s an experience. From its rich historical sites to its diverse cultural offerings, every region of our country has a story to tell. This summer, we are excited to welcome even more visitors to explore the magic of our land.”
Mrs. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, highlighted the country’s diverse offerings, stating, “Czechia is a destination that caters to all kinds of travelers. Whether you’re interested in history, nature, or gastronomy, there’s something here for everyone. Our increasing tourist numbers reflect the broad appeal of our country and the unforgettable experiences we offer.”
Beyond Prague, Czechia offers a diverse array of attractions that cater to every traveller’s taste. The enchanting town of Český Krumlov, renowned for its medieval charm, offers a picturesque escape into history with its winding cobblestone streets and architecture. Nature enthusiasts find solace in the Prachovské skály (Prachov Rocks), a striking sandstone labyrinth nestled in Bohemian Paradise, ideal for hiking and rock climbing amid stunning natural vistas.
Czechia’s tourism growth is reinforced by strategic investments in infrastructure and initiatives aimed at enhancing visitor experiences. Government-led campaigns spotlight the country’s rich cultural heritage and natural splendour, ensuring that tourists enjoy seamless access to world-class amenities and attractions.
Some tips for water fun activities in Czechia for our Gulf travellers can be found here.
https://www.visitczechia.com/en-us/news/2024/07/n-summer-water-adrenaline
Czechia welcomed 52, 838 tourists from the Gulf region in 2023 with 50% increase over 2022 arrivals.
About Czechia:
Czechia, in Central Europe, is a country that’s known for over twelve hundred castles, twelve UNESCO World Heritage Sites, thermal spa’s, crystals, glass, native beer and a long history. Apart from Prague, and known for it’s therapeutic spas in Karlovy Vary, Czechia has picturesque places like Český Krumlov, South Moravian region – Brno and the beautiful cultural Landscape the Lednice – Valtice complex. The local currency is Czech Korona.
About VFS Global:
VFS Global is the world’s largest outsourcing and technology services specialist for governments and diplomatic missions worldwide. VFS Global, headquartered in Dubai, UAE, has Swiss parentage and is a portfolio company of EQT, a leading global private equity firm headquartered in Stockholm, Sweden. VFS Global, in its continuous endeavour to offer a holistic solution to its Client Governments, has set up full-fledged 360* Tourism Services function within the organization. There have been numerous projects where VFS Global has worked with various Tourism Boards and Embassies across the world to promote the respective destinations.
Currently, VFS Global has its presence across 140 + countries and has been associated with 12 tourism boards globally, providing them a wide range of sales, marketing, and PR solutions.
VFS Global is the official Tourism Representative of CzechTourism in the Middle East.