Beirut, Lebanon – July 15, 2019. Cherfane, Tawil & Co. (CTC), Samsung’s exclusive agent and distributor in Lebanon, recently set up a guidance session for interested housewives on ways to organize their time in the kitchen.
The initiative was timed with the summer school break having kicked in, with the underlying thought being that housewives could use time-saving tips to allow them more time with their kids, at and out of home.
Samsung CTC engaged the renowned blogger “The Kool Mom” to organize and deliver the session, and hosted twenty moms at its main Dbayeh showroom, comfortably accommodating them in its Digital Appliances section, with relevant Samsung products around: refrigerators, microwave ovens, and smaller devices. Samsung CTC having also engaged Boecker for food safety tips, the demonstration by “The Kool Mom” centered around the preparation of a chicken club sandwich plate, with due observance of what ingredients to make ready from the previous evening and the easy motions to do in real time the next day.
A spokesperson at Samsung CTC said: “Sharing Samsung’s values, we’re geared to think of the community we operate in. In so much as Samsung products are designed with the purpose of facilitating people’s lives, we apply the same principle to the way we conduct ourselves in the market. So while major Samsung Corporate Citizenship endeavors are active, initiatives such as this are meant to run in parallel to demonstrate how the technology of Samsung products can spill nicely into the lifestyle of individuals and families, and be conducive to enjoying life in general.”
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Samsung Electronics Co., Ltd.
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Samsung Electronics Levant LLC
Established in 2009, the Samsung Electronics Levant (SELV) Head Office operates in Jordan as a subsidiary of the Samsung Electronics MENA Headquarters based in Dubai, offering consumer electronics to all five countries within the Levant region: Jordan, Palestine, Lebanon, Syria, and Iraq.
ABOUT CHERFANE, TAWIL & CO. (CTC)
From its inception four decades ago, Cherfane, Tawil & Co. (CTC) has grown to become the leading distributor of Consumer Electronics and Household Appliances nationwide in Lebanon. CTC is the sole and exclusive distributor of a holistic and consolidated portfolio of products and services in those categories, under the Samsung umbrella. With a mission to be the premier partner of choice for its customers, suppliers, employees, and shareholders by accelerating their success through its technology, marketing and distribution resources, CTC is powered by a vision to be the best Samsung consumer electronics distributor in the region by maintaining excellent service, offering technical expertise, providing the best products and services, and meeting the challenges of its customers’ needs.