Starring Brad Pitt, De’Longhi brings its Perfetto philosophy to life through innovative coffee machines and a cinematic tribute that blends Italian design, creativity and craftsmanship.
Dubai, United Arab Emirates, 27th November 2025 –
De’Longhi, the number one in coffee machines, continues its Perfetto philosophy with a new cinematic collaboration starring Brad Pitt and directed by Taika Waititi. The film celebrates the pleasure of making great coffee at home and showcases two of De’Longhi’s most innovative machines, Eletta Explore and Rivelia. Both machines are designed for coffee lovers who want consistent café-quality drinks at home, from a warm cappuccino to refreshing iced coffee.
What’s the difference between perfect and Perfetto? De’Longhi, the world’s best in coffee machines, seeks to inspire the world with its credo: “It’s not just perfect, it’s Perfetto.” Simply put, Perfetto is the art of going beyond perfect, Italian style. Perfetto is a state of mind and a way of living.
Perfetto is De’Longhi’s way of expressing how great coffee should feel: simple, enjoyable, and made to personal taste. The campaign highlights how Eletta Explore brings variety through over 50 hot and cold one-touch recipes – including favourites such as latte, cappuccino, and cold brew – while Rivelia offers a more personalised experience with its innovative Bean Switch System, allowing coffee lovers to explore different beans and flavours at home. Together, they help coffee enthusiasts enjoy consistently high-quality drinks with ease and creativity.
Eletta Explore: Hot, Cold and Creatively Perfetto
The Eletta Explore transforms every cup into a sensory experience. Its exclusive Cold Extraction Technology produces a silky-smooth cold brew in under five minutes, extracting all the sweet, floral notes from coffee beans for café-quality results at home.
Rivelia: Design and Experience in Perfect Harmony
The award-winning Rivelia combines design and function for effortless, immersive coffee preparation. Its intuitive interface and Bean Switch System make it simple for users to experiment with a variety of beans, adapting drinks to personal taste. Every cup becomes a mindful ritual, reflecting individual preferences and the joy of the Italian coffee lifestyle.
Brad Pitt: Perfetto in Motion
In the film ‘The Perfetto Instruction for Use’, Brad Pitt demonstrates the coffee ritual with playful guidance, showing how every detail contributes to the perfect cup. “Taika brought the humour, De’Longhi brought the ritual. Together, that was Perfetto,” says Brad. The cinematic experience highlights not only the mechanics of coffee making but also the sensory and joyful moments that define Perfetto.
Aparna Sundaresh, Global Chief Marketing Officer at De’Longhi Group, says: “At De’Longhi, we aim to add a little more to everything we do—passion, energy and craft. The Eletta Explore and Rivelia showcase our commitment to design and technology, while this collaboration with Brad Pitt and Taika Waititi captures the humour, joy and artistry at the heart of every Perfetto moment.”
The campaign will run globally across broadcast, digital and social platforms, encouraging coffee lovers to share their own #PerfettoMoments and experience how a simple ritual can transform an ordinary cup into something extraordinary.
About De’Longhi:
De’Longhi is synonymous with innovative domestic appliances with a special blend of Italian design and world-class performance. With a philosophy of making everyday better, the brand is the number one in coffee machines. De’Longhi has developed a highly desirable and unparalleled range of coffee machines, powered by technology and passion. The company is now bringing the Italian coffee lifestyle to countries around the world, inspiring everyone with every cup.