Creative experts encourage innovation for scaling-up at the first IGNITE Creative Chapter

Endeavor Lebanon, an organization leading the High-Impact Entrepreneurship movement globally, and Beirut Digital District (BDD), a smart hub for the digital creative community, held the IGNITE Creative Chapter, in collaboration with the Beirut Creative Cluster in Beirut, Lebanon.

After identifying the branding and marketing challenges that scale-ups often face in their high-growth journey, this IGNITE chapter was focused on the creative industry, engaging creative experts in conversation around how brands can innovate and grow their market share through communication.

Design, Branding and Marketing experts who shared their journey and learnings on leading in the creative industry, included Prof. Jochen Rädeker, Co-founder and Managing Partner of the design agency Strichpunkt, one of Germany’s biggest and most creative design and branding agencies- awarded with more than 100 Red Dots and Grands Prix in all relevant creative competitions.

Other speakers included Ramsey Naja, Chief Creative Officer at J. Walter Thompson Middle East & Africa; Joe Abou-Khaled, Regional Creative Director at Impact BBDO MENA; Nathalie Fallaha, Founder and Design Principal at vit-e branding + digital; Fadi Sabbagha, Founder & CEO at Born Interactive; and Boudy Nasrala, Partner at Wondereight.

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