- Talkwalker and Abu Dhabi Islamic Bank (ADIB) publish a case study laying out the impact of consumer intelligence in improving the customer experience
- ADIB’s team leveraged consumer intelligence and increased brand loyalty by 12%, improved positive sentiment by 40%, and increased the ranking of the mobile app to become number one in its category in the UAE
- Talkwalker published key analysis on the future of the financial industry in the Middle East that highlights the importance of establishing consumer-closeness today
[Dubai, April 7, 2022]. Talkwalker, the leading consumer intelligence company, and Abu Dhabi Islamic Bank (ADIB) have recently published a case study that shows how consumer intelligence can be applied to improve the customer experience and yield tangible business results.
“[Through Talkwalker] we were able to establish a direct and immediate relationship with our customer base, to truly understand their needs and find a solution that works for them. Customer retention is our priority on that front” Ahmed Soliman, Social Media Manager at ADIB
The case study includes the main challenges that were facing ADIB’s team in creating a banking mobile app that people love using. Delivering a stellar customer experience is imperative for the team at ADIB, especially as there are over 10 million transactions happening per month on the mobile app.
“The UAE is a key market for us and it is ADIB home base. Customers expect the mobile app to be fast, efficient and do what it’s supposed to do: nothing more, nothing less. We had to match those expectations because our customers deserve the best customer experience’, added Soliman.
The case study deep dives into how the team at ADIB leveraged real-time insights and alerts to address customer issues as they arose. Also, the case study highlights the practicality of AI-powered sentiment analysis in Arabic and English.
Consumer closeness enables brands to transform data into real-time consumer insight, to effortlessly guide decision-making, and drive brand growth. With leading-edge brands in customer-centricity growing nearly 3x faster than the industry average.
You can download the full case study here.
About Talkwalker
Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening. Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers. Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumer close, and accelerate their brand growth.
To discover more about Talkwalker, please visit www.talkwalker.com.