AAW embarks on digital transformation with SAP

SAP to deploy SuccessFactors for Real-Time Employee Engagement

Faisal Ali Al-Mutawa, CEO - 1a

Kuwait City, Kuwait, 1 March 2021: Ali Abdulwahab Al Mutawa Commercial Co. (AAW), one of the largest trading and commercial companies in Kuwait, today announced it has signed an agreement with SAP to implement a digital transformation initiative to support AWW’s 2,500 employees. AAW will be incorporating into its core human capital management SAP’s robust cloud-based technology spanning core HR, payroll, talent management, employee experience management, and people analytics.

AAW and SAP have already successfully deployed SAP’s SuccessFactors Performance Management and Goals Management module on the cloud, and are currently in the process of deploying other modules, including recruitment, onboarding, and succession planning modules.

During the Covid-19 pandemic, AAW maintained business continuity by introducing an innovative all-remote deployment. It has deployed SAP’s SuccessFactors Performance Management and Goals Management module, in addition to its Human Experience Management (HXM) suite. AAW now handles recruitment, onboarding, and succession planning entirely online on the cloud.

AAW Chairman and CEO, Mr. Faisal Ali Al Mutawa said: “During the COVID-19 pandemic, AAW has maintained business continuity by enabling an innovative all-remote deployment. Today, as our business continues to expand, especially into e-commerce, we are focusing more on our employees’ needs as they work remotely. Thanks to our digital transformation with SAP, our employees continue to be engaged and our offering continues to be top caliber, customer-centric, and resorts-oriented despite the challenges brought on by the pandemic.”

SAP Managing Director, Mr. Andy Froemmel said: “AAW’s digital transformation with SAP is showing how innovative retailers can use reporting and embedded intelligence to transform employee experiences. AAW is an Intelligent Enterprises that is using real-time insights to enhance employee self-services, strengthen compliance, and ensure the continuity of critical positions.”

AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, including Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages. The company operates over 100 different global brands in the Middle East’s surging retail and consumer goods market.

About Ali Abdulwahab Al Mutawa Commercial Co. (AAW):

Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is one of the largest trading and commercial companies in Kuwait, operating in seven diverse business sectors and distributes in Kuwait’s surging wholesale, retail and consumer market over 100 different global brands, including world-class brands such as Procter and Gamble, Clorox, Roche, Takeda, Biotronik, Nuxe, Bioderma, Nolte Group, La Cornue, Bosch, Siemens, The North Face, Coleman, Nike Store, The Athlete’s Foot, Crocs, Puma, Reebok, among many others.

AAW’s continuously growing business lines include Consumer Goods, Furniture, Kitchens, Home Appliances, Outdoor Gear and Equipment, Sports and Fashion, Real Estate, and Pharmaceuticals where it is a leading wholesale and retail distributor of pharmaceuticals and medical products. It also holds a renowned portfolio of principals like Pfizer and Novo Nordisk distributed through its subsidiary Safwan Trading and Contracting (Safwan). Safwan is listed on the Kuwait Stock Exchange.

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