Waddah Salah, Consulting Leader at PwC Middle East and Sergio Maccotta, Senior Vice President, SAP Middle East South at PwC’s new Experience Centre
Dubai – UAE 31.01.2021: PwC Middle East, a member of the world’s leading professional services firm, hosted SAP, at PwC’s new digital Experience Centre, located at their new 6 story office building at Emaar Square, downtown Dubai.
PwC Middle East provided SAP’s attendees with an immersive experience, showcasing the various SAP assets developed by PwC’s Enterprise Solutions business across multiple industries and businesses including Banking, Finance, Oil & Gas and People & Organisation.. In-line with the region’s accelerating digital transformation, PwC recently expanded its digital and technology services through a sizable acquisition of Tyconz’s Enterprise Business, boosting competencies across SAP S4/HANA, Customer Experience, Success Factors, Ariba, Concur, Qualtrics and Analytics.
Waddah Salah, Consulting Leader at PwC Middle East commented: “Our Experience Centre evolves ideas from strategy through to execution. It is a hub for innovation and creativity, solving our region’s most important problems. Our acquisition of Tyconz Enterprise Businesses, an SAP Gold Partner, is another step towards our commitment to delivering value to our clients. Through strategic thinking and systems of innovation, we continue to co-create with SAP to deliver smarter and faster solutions for clients in the region.”
Sergio Maccotta, Senior Vice President, SAP Middle East South added: “We are thrilled that PwC continues to invest in our alliance in the region. Together we will co-innovate and enhance industry-wide offerings for our clients. With
PwC Middle East’s expanded capabilities, new digital Experience Center and SAP team, our clients will be able to design their digital innovations with PwC global industry advisors and benefit from their world class digital enablement.”
PwC’s Consulting practice provides industry-focused services for private and public sector clients by expertise and on a country level, with over 1300 consultants in the Middle East including 400 technology experts with a major focus on SAP expertise. Globally, PwC is #1 ranked 2019 SAP S/4HANA Cloud Partner and top 5 Global Strategic Services Partner for SAP. Enterprise Solutions, the acquisition of Tyconz, is a market leader in implementing digital solutions, together with development centers residing in both Lebanon and Egypt navigating through the Middle East market.
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Established in the Middle East for 40 years, PwC has 22 offices across 12 countries in the region with around 6,000 people. (www.pwc.com/me).
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