ETS. ANTOINE MASSOUD S.A.L. (EAM) AND DOMAINE DES TOURELLES S.A.R.L. OFFICALLY LAUNCH GLENBEY WHISKY: THE FIRST PREMIUM SCOTCH WHISKY WITH A LEBANESE SIGNATURE

Beirut, June 8, 2021: In an exciting venture between Ets. Antoine Massoud and Domaine des Tourelles, Glenbey whisky was officially launched at a press conference on Tuesday, June 8. Partnering with Glasgow-based Whyte & Mackay, Glenbey is the first premium Scotch whisky with a Lebanese spirit, bringing the inimitable taste of Scotland to shores of Lebanon.

Leading industry figures, entrepreneurs, presidents and members of various syndicates and associations, industrialists, media representatives and whisky enthusiasts were among those who attended the press conference, which was held at the beautiful Arthaus venue in Beirut’s fashionable neighborhood of Gemmayze. A hybrid format, achieved through Zoom, allowed a greater number of people to be part of the event.

The story of Glenbey, how it is produced, and other notable facts were shared with the audience, who showed great interest in the product. The speakers included: Mr. Anthony Massoud, CEO of Ets. Antoine Massoud; Mr. Faouzi Issa, winemaker and managing director of Domaine des Tourelles; H.E. Dr. Martin Longden, Head of Mission at the British Embassy in Beirut; H.E. Marwan Abboud, Governor of Beirut; Mr. Tony Ramy, President of the Syndicate of Owners of Restaurants, Cafés, Night-Clubs & Pastries in Lebanon; and Mr. Georges Nasraoui, VP of the Association of Lebanese Industrialists.

In addition, an exclusive tasting session was held at the launch. Hosted by Mr. Salim Haleiwa, General Manager of The Malt Gallery, the workshop highlighted Glenbey’s tasting notes and pairing options.

A first-class Lebanese product to be proud of, Glenbey fills a gap in the market, providing premium Scotch whisky at an affordable price compared to other international brands in the same category.

Glenbey is sure to become a spirit legacy, so keep your eyes on this Lebanese brand.

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