23 October Dubai, UAE – Diageo MENA FZCO and Drink Dry, one of the leading non-alcoholic beverage distributors in the GCC, are excited to announce their collaboration to launch Guinness 0.0 in the UAE. As part of this collaboration, Diageo has appointed Drink Dry as the exclusive distributor for Guinness 0.0 in the UAE. Available on www.drinkdrystore.com, this launch allows consumers to enjoy the iconic taste of Guinness in a fully non-alcoholic version.
Guinness 0.0, the newest addition to Drink Dry’s diverse product portfolio, is brewed using the same iconic ingredients as the original Guinness Draught; water, barley, hops and yeast, combined with a ground-breaking alcohol removal process. This innovative technique retains the rich, bold flavour profile and creamy texture that Guinness fans know and love, whilst delivering a refreshingly alcohol-free experience. Originally established in 1759 at St. James’s Gate Brewery in Dublin, Guinness has become one of the most celebrated beer brands globally.
Guinness 0.0 has undergone a meticulous brewing journey, with the alcohol carefully extracted through a cold filtration process, ensuring the drink retains all its rich flavours. This process allows any alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The result is a smooth, full-bodied, non-alcoholic beer with hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes and the same distinctive dark ruby colour and creamy white head that Guinness is known for.
Through this exclusive launch, Drink Dry aims to further enhance its position as a leading distributor of non-alcoholic premium beverages in the UAE, ensuring that consumers across the Emirates have easy access to Guinness 0.0, allowing them to enjoy its distinctive taste and quality. Aligning with growing global demand for non-alcoholic alternatives that do not sacrifice taste or authenticity, Guinness 0.0 is designed for those who want to embrace the Guinness experience in a non-alcoholic format, perfect for social occasions, fitness-conscious lifestyles or anyone simply seeking a great tasting alternative.
The UAE market has witnessed a growing demand for non-alcoholic beverages in recent years, with consumers increasingly prioritising their health and wellness and growing more ‘sober curious’. Dedicated to meeting the needs of its customers, Drink Dry offers a premium and bespoke range of leading non-alcoholic beverages and the addition of Guinness 0.0 to its portfolio aligns perfectly with its commitment to providing innovative and high-quality products to the GCC market.
“We are delighted to introduce Guinness 0.0 to the UAE market. Guinness is so much more than just a beer, it’s a cultural icon”, said Erika Blazeviciute Doyle, Founder of Drink Dry. “Consumers across the Emirates can now enjoy the legendary taste in a non-alcoholic format, without compromising on flavour or quality. At Drink Dry, we are committed to expanding the non-alcoholic category, and Guinness 0.0 is a remarkable addition to our ever-growing portfolio.”
Guinness 0.0 is already available on www.drinkdrystore.com, priced at AED 14 per 440ml. To celebrate the launch, Drink Dry will be organising promotional activities and offering consumers the opportunity to experience the refreshing taste of Guinness 0.0 firsthand.
Stay updated via their social media channel @drinkdrystore. Drink Dry delivers UAE-wide with free home delivery on purchases over AED 250. Place your order before 1:00 pm and receive same-day delivery across Dubai.
About Drink Dry:
Drink Dry is the first non-alcoholic online marketplace for premium drinks in the UAE. The online platform was founded in 2021 by Erika Doyle, with the intention of gathering good quality drinks under one umbrella and making it easier for those looking for alternatives to alcohol to quench their thirst. The online marketplace offers a curated selection of non-alcoholic hops, spirits, still and sparkling grape, cocktails, and tonic mixers – all one click away and conveniently delivered to your doorstep. Not to mention that Drink Dry’s premium beverages contain less sugar and calories compared to average adult drinks, making them the perfect indulgent drinks that you can enjoy guilt-free.
About Guinness 0.0:
Guinness 0.0, the non-alcoholic version of the iconic Guinness Draught, is brewed with the same traditional ingredients—water, barley, hops, and yeast—and uses an innovative cold filtration alcohol removal process to retain the rich flavour and creamy texture fans love, while being entirely alcohol-free. The brewing process carefully extracts the alcohol without subjecting the beer to heat, preserving its full-bodied character. With hints of chocolate and coffee, balanced by sweet, bitter, and roasted notes, Guinness 0.0 delivers the same distinctive dark ruby colour and smooth, creamy head. This new release offers UAE consumers a refreshing alternative that fits perfectly into social occasions and health-conscious lifestyles and is poised to become a new favourite in the region’s growing non-alcoholic beverage market.