Beirut, Lebanon — February 11, 2026
For generations, Lebanese coffee has been woven into the country’s most cherished moments, from warm family gatherings to the rituals of hospitality that define everyday life. Few names are as closely tied to that tradition as Café Najjar. Now, after more than seven decades and three generations of craftsmanship, the company is advancing this heritage with the launch of Najjar Raqwa Q2: a fully integrated smart system for preparing authentic Lebanese coffee, backed by a patent and presented as a Lebanese innovation designed for global reach.
Café Najjar marked the launch in Beirut with a large-scale celebration attended by approximately 1,000 guests, including official representatives, public figures, artists, media personalities, and prominent content creators. Guests toured the Najjar Museum, which traces the evolution of Lebanese coffee through the years, culminating in the evening’s headline unveiling: Najjar Raqwa Q2, the next-generation evolution of Café Najjar’s earlier “Raqwa” system, now designed to deliver a more personalized coffee experience while preserving the sensory hallmarks of the traditional rakweh: aroma, depth of flavor, and the signature foam (qishweh).
A Smart, Personalized Lebanese Coffee Experience in 45 Seconds
Positioned as the first patented smart system of its kind for Lebanese coffee preparation, Najjar Raqwa Q2 is engineered to produce a traditional cup, complete with its distinctive foam and fragrance, at the touch of a button in just 45 seconds.
Beyond speed, the system is built around customization, enabling users to tailor their cup based on personal taste preferences. Features include control over coffee strength, water level, foam quantity, brewing speed, and capsule type. A key innovation is the Coffee Code: a unique digital fingerprint that allows users to save their preferred recipe and recreate it on any Najjar Raqwa Q2 device anywhere in the world.
Leadership Remarks
Welcoming attendees, Karl Najjar, CEO of Café Najjar, reflected on the five-year development journey behind Raqwa Q2 and the company’s commitment to protecting Lebanese coffee culture while evolving with modern lifestyles.
“At Najjar, we didn’t choose Lebanese coffee; Lebanese coffee chose us,” he said. “Our responsibility is to protect this heritage and the Lebanese identity it represents. When we introduced the first Raqwa, and sales surpassed 60,000 machines, we knew we had succeeded, but we didn’t stop there. We listened closely and realized every person has a different taste. Specialization in Lebanese coffee isn’t a luxury; it’s a necessity. Today, after five years of dedicated work and serious research, we’re proud to introduce Najjar Raqwa Q2 and to write a new chapter in Lebanese industry, starting from Lebanon to the world.”
Alain Deibo, General Manager of Café Najjar, thanked guests for their continued trust and highlighted the product’s purpose and technical vision:
“Raqwa Q2 is not just a coffee machine; it’s an integrated system created to ensure the Lebanese coffee cup doesn’t disappear as life accelerates,” he said. “It combines engineering, technology, and personalization so each person can enjoy their cup exactly the way they like it, while preserving the foam, aroma, and authentic depth of flavor, at the press of a button, in 45 seconds.”
Deibo added that the vision for the Raqwa platform is built on three core pillars:
- To become a system that carries Lebanese coffee from generation to generation,
- To expand from Lebanon to the region and then globally, and
- To elevate Lebanese coffee from a local tradition into an internationally recognized global trend without compromising its identity.
“Raqwa wasn’t created for Lebanon only,” he concluded. “It was made to travel from Lebanon to the region, and from the region to the world, carrying Lebanese coffee as a smart system, an identity, and a global experience.”
Authentic Coffee, Designed for Modern Life
With changing lifestyles and younger generations seeking convenience without losing cultural connection, Café Najjar identified a growing need: authentic Lebanese coffee in less time, with greater personalization, and no compromise on roots. Najjar Raqwa Q2 answers that need by translating the traditional rakweh method into a smart, streamlined experience, while safeguarding the taste, aroma, and foam that define Lebanese coffee.
About Café Najjar
Founded in 1957, Café Najjar began as a small artisanal roastery in Beirut and grew into one of the region’s leading coffee brands across the Middle East and North Africa. Lebanese coffee holds deep cultural significance in the Arab world as a symbol of hospitality, tradition, and community: values that have long shaped Café Najjar’s vision.
Over 69 years, Café Najjar expanded internationally and today exports to more than 45 countries, including markets across Europe, North America, Australia, and the Gulf. The company’s portfolio includes traditional Lebanese coffee, espresso, instant coffee, filter coffee, cold coffee, and specialty coffee.
A hallmark of the company’s innovation journey, the Najjar Raqwa system is a patented platform that brings together the traditional rakweh coffee experience and modern technology, delivering an authentic cup in 45 seconds. Café Najjar’s success is driven by continuous innovation, deep expertise, and craftsmanship, balancing tradition with modern convenience while meeting evolving consumer expectations.
Café Najjar remains a household name for coffee lovers, captured in a phrase widely echoed by consumers: “Where there’s coffee, there’s Najjar.”