Jeddah, Saudi Arabia – 4 March 2026: 14-year-old Saudi youth leader, podcaster, and award-winning social innovator Rateel Alshehri has launched a new youth-focused initiative titled “Reclaim Your Time,” calling on teenagers to reflect on how they spend their time and to invest it intentionally in purpose, growth, and meaningful impact.
The initiative launches during the month of Ramadan, a time traditionally associated with reflection, discipline, and mindful living — making it a natural moment for young people to reassess how they spend their time.
It encourages young people—particularly Generation Alpha—to shift from passive consumption to active contribution, using their time as a powerful resource for learning, creativity, community, and leadership.
“Time is one of the most valuable things we have, especially as young people,” said Rateel Alshehri. “Reclaiming your time means choosing to spend it in ways that help you grow, support others, and make a difference. Even small choices can shape a bigger future.”
Through short-form videos, conversations, and practical guidance, “Reclaim Your Time” highlights the small daily habits that shape young people’s lives—from reaching for a phone first thing in the morning to how hours are spent after school. The initiative encourages teens to become more aware of their routines, make intentional choices, and shift from passive screen time to purposeful action, creativity, and self-development.
Young people can participate by committing to small daily challenges such as starting the day phone-free, sharing a screen-free meal, dedicating time to learning or helping others, and documenting their experience using the hashtag #ReclaimYourTime across social platforms.
“This initiative is a reminder that we don’t have to wait to grow up to start living with intention,” she added. “When young people realize their time is powerful, they stop just scrolling through life and start shaping it.”
As part of the initiative, Rateel has begun sharing practical demonstrations, including phone-free morning routines, screen-time awareness challenges, and device-free meals — encouraging young people to practice small daily habits that turn awareness into action.
The launch builds on Rateel’s growing influence as a youth voice in the region. Recently, she was named a winner in Fast Company Middle East’s Most Creative People in Business 2026 under the category “Bringing Good Things to More People.”
Through her podcast Rateel Alpha Talk, public speaking engagements, and youth-led initiatives, Rateel has built platforms that encourage open dialogue, curiosity, and empathy among young people across Saudi Arabia and globally. Her work consistently focuses on empowering the next generation to see their voices as tools for positive change.
Most recently, Rateel made history as the youngest-ever recipient of the “Favourite Female Influencer” award at the prestigious Joy Awards, marking another milestone in her journey as a youth changemaker.
With “Reclaim Your Time,” Rateel continues her mission to redefine what leadership looks like for young people — proving that age is not a barrier to impact when creativity is guided by empathy and intention.
The campaign aims to inspire thousands of young people across the region to collectively reclaim meaningful hours from passive screen use and redirect them toward learning, connection, and contribution.
Follow the initiative:
Instagram / initiativesbyrateel