TORY BURCH LAUNCHES IN JORDAN

NEW YORK — March 2020 — Tory Burch is pleased to announce the opening of a new store at Taj Mall, a luxury shopping center in Amman. It will be the brand’s first location in Jordan and will feature a wide assortment of the Tory Burch accessories including shoes, handbags, and jewelry.  

The store’s façade is distinguished by orange lacquer doors — a signature Tory Burch design detail. In keeping with all Tory Burch retail locations, the interior has an inviting, residential feel.  Oak panel walls and aged brass étagères offer a neutral backdrop for a sophisticated mix of furnishings, including leopard rugs, a white gesso chandelier and egg-shaped velvet sofas inspired by French designer Jean Royere.

Since launching its first boutique in the Middle East in 2011, the brand has expanded to include 24 points of sale across the United Arab Emirates, Bahrain, Egypt, Kuwait, Qatar and Saudi Arabia. Additional store openings are planned for the Middle East in the next year, continuing to bring Tory Burch’s unique design sensibility to the region.

Tory Burch launched in 2004 with a small boutique in Manhattan’s Nolita neighborhood and the designer’s classic but bohemian aesthetic resonated with tastemakers from the very beginning. Over the past decade, the company has grown into a global brand with more than 300 boutiques around the world. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

About Tory Burch

Tory Burch is an American lifestyle brand that inspires people and empowers women around the world to live in full color with character, beauty and confidence.  Launched in February 2004, the collection is classic in spirit with a modern sensibility, embodying the personal style of the company’s Executive Chairman and Chief Creative Officer, Tory Burch. From the beginning, the collection included multiple categories ranging from footwear and ready-to-wear to handbags and home. There are more than 300 Tory Burch boutiques across North America, Europe, the Middle East, Latin America, Asia and Australia, and the collection is available at over 3,000 department and specialty stores worldwide and toryburch.com. The brand is dedicated to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation.

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