FRC (Franchise Retail Concept) is proud to announce the grand opening of KOTON’s seventh store in Lebanon, located at City Centre Beirut. The event took place on June 3rd, 2023, marking a significant milestone for both KOTON and the fashion retail industry in Lebanon.
KOTON, a renowned Turkish clothing brand, has been operating under FRC in Lebanon since 2020. FRC brands include KOTON, Mavi, Don’t Call Me Jennyfer, Marwa, and Tape A l’oeil. With the addition of City Centre Beirut, KOTON now boasts a total of seven stores across the country.
Established in 1998 with a modest 25 sqm store in Istanbul, KOTON has grown to become an international fashion retail brand. Today, KOTON products are represented at over 800 sales points worldwide. By 2023, the company aims to become the most sought-after fashion brand, offering popular collections across five continents.
KOTON primarily caters to women interested in fashion. In addition to women’s collections, the brand also produces lines for men and children. The Ole brand specifically targets the youth audience, catering to individuals aged 15 to 25. KOTON’s diverse range of collections includes casual wear, business attire, and children’s fashion.
In celebration of the new store opening at City Centre Beirut, the General Manager of FRC Mr. Tarek Ghezzo stated, “we know that Lebanon is witnessing a severe economic and financial crisis, our wants to challenge the situation by creating new jobs and opportunities for the youth and thus creating new hope for the future, at FRC, we believe that Lebanon will rise again and brighter than before.”
Looking forward with HOPE, FRC has exciting plans for the future. Four new store openings are scheduled in 2023 across various FRC brands. These expansions demonstrate FRC’s dedication to delivering high-quality fashion and exceptional retail experiences to customers in Lebanon.