Florence, 13 June 2022 – In the
latest edition of Pitti Uomo, two titans of land and sea unite for the
first time in a ground-breaking collaboration, bridging legacy and
future-minded, ethically driven innovation.
Maserati, the visionary automotive leader, is partnering with North
Sails Apparel to launch a capsule collection comprising a selection of
products designed around the shared values of exclusivity, responsibility and
performance.
The two businesses have a long history of using advanced engineering to develop high-performance products both on and off the water, which are showcased in this collection.
The clothes are developed in future-fit materials, from organic and recycled cotton to Gore-Tex Infinium fit for performance. Key pieces—from hybrid vests to an elevated update on the classic polo and a mobility-centred jacket in two lengths—capture the most relevant and acutely developed technologies available. Breathability, air permeability and durability are key considerations for this collection. The colour palette, a deep navy, crisp white, bold black, grey dawn, mixed with electric blue and the distinct Maserati yellow, is refined and distinguished.
“North Sails Apparel is committed to working with Maserati on building responsible exclusive collections that showcase our commitment to innovation and performance,” said Marisa Selfa, CEO of North Sails Apparel.
Davide Grasso, Maserati CEO, commented: “Maserati is innovative by nature and is looking ahead to the future. The partnership with North Sails emphasises the close links between Maserati, dynamic performance, and technological innovation.”
This collection is technically innovative, with products that are also environmentally conscious, reinforcing the brand’s motto “Embrace the spirit of the ocean”.
Maserati S.p.A.
Maserati produces a complete range of unique cars, which are immediately recognisable by their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a reference point for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, and currently available in more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante—the first SUV made by Maserati—and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. The Ghibli, Levante and Grecale are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top-of-the-range models are the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies that are now available in the power unit of a standard production car for the first time.
For further information:
Maserati Middle East and Africa
Kanie Akram – Communications Manager – [email protected]
NORTH SAILS APPAREL
NORTH SAILS: A STORY OF PASSION
In 1957, the American engineer, sailor and Olympic gold medallist Lowell North decided to realise his dream: to manufacture the fastest racing sails in the world.
Year after year, race after race, Lowell North and his team worked tirelessly to design and create the technology and high-performance textures stronger than water and wind that would outperform the industry.
In 1989, the same grit and innovative spirit was embodied in the first apparel collection, a new wave of clothing and accessories for men, women and kids who shared his passion for the sea, suitable for navigating choppy waters or busy city streets.
NORTH SAILS: A STORY OF COMMITMENT
North Sails exists to embrace the spirit of the ocean. We put our creativity and knowledge into creating quality products that push the limits of performance, and that inspire more people to experience the sea.
Discovery, innovation and the strong bond with the ocean drive the North Sails brand aesthetic and ethical vision. Our designers and engineers don’t just follow currents—they use the latest technologies to drive product innovation that is respectful to workers and to the health of the ocean.
As sailors, surfers and ocean lovers, we know how important healthy waters are to our livelihoods and for future generations. The ocean is what keeps us in business. To protect it, we evolve our products to minimise waste and reduce pollution, and we use our voice to advocate for healthier seas.