Half a Century Later, these Brands are Here to Stay!

Beirut, 11/11/2021 – If the private sector loses faith in our country, all hope for an imminent rebirth of its economy would be lost. This is exactly why HOLDAL Group, the family business that placed its bets on Lebanon since the 1940’s, and stood firm in empowering people and supporting the community as part of its raison d’être, value system and modus operandi, decided to push harder rather than pull back.

At the strike of the 50th Anniversary of its longstanding partnership with L’Oréal, and despite all hardships and adversity crippling businesses in the country, HOLDAL Group partnered with L’Oréal Middle East for the distribution rights of 3 selective divisions in Lebanon: Professional, Luxury, and Active Cosmetics, to continue to provide the Lebanese consumers with the L’Oréal Group quality products and services they have loved for decades.

The acquired L’Oréal portfolio, by division, currently includes:

  • Professional Products Division: Kérastase, L’Oréal Professionnel, Matrix
  • Luxury Division: Lancôme, Yves Saint Laurent, Armani, Valentino, Viktor & Rolf, Kiehl’s
  • Active Cosmetics Division: La Roche Posay, Vichy, Skinceuticals

With this strategic partnership, HOLDAL Group is not only welcoming those L’Oréal brands into its strong distribution portfolio in the Lebanese market; but also embracing a team of more than 80 new talents among its strongly knit, values-driven family of believers and achievers.

The news comes to reinforce both groups’ belief in Lebanon and strong commitment and dedication to sustaining business in the one country we call home.

HOLDAL Group… 7 decades, 3 generations, and here to stay!

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