ELIE SAAB and Corporate Brand Maison are proud to announce the opening of a space in Harrods dedicated to ELIE SAAB Maison, an absolute reference point for the most exclusive shopping. Located in the Interiors Department on the third floor, space will be inaugurated just in time for the holiday season.
“Harrods has always been a historical and strategic partner for ELIE SAAB. The outstanding customer experience that Harrods offers goes in line with our brand identity and personality. Showcasing ELIE SAAB Maison collection in a space dedicated to Home and furniture will invite our brand’s enthusiast to immerse into a new experience touching every aspect of living.” Thus, Elie Saab Jr., CEO ELIE SAAB Group
“London couldn’t be missed from the journey we embarked on with ELIE SAAB Maison, a journey that started in Milan last September. An influential source of trends for the worlds of fashion, music and art, London is a cosmopolitan city in which different cultures and styles mix in perfect harmony. A unique place, capable of hosting an international community, that in this extraordinary city chooses to live, work and visit. The Brand ELIE SAAB is much loved here, and the windows of Harrods, which have always been aimed at the world, looked at and admired, represent the ideal stage for the presentation of the ELIE SAAB Maison collection on the territory.” Thus, Massimiliano Ferrari, President of Corporate Brand Maison.
The ELIE SAAB Maison collection will be displayed in the Interiors Department on the third floor, and covers an area of 120 m2. The stylistic elements that characterize the space have been carefully designed and studied by the Creative Director of Corporate Brand Maison, Carlo Colombo, together with his team, directly inspired by the Milan showroom. Every detail of the space is designed in a way to be revamped each season.
The ELIE SAAB Maison area will showcase the different environments of the collection: a large living area, a dining room and a bedroom, conceived as a luxurious suite. The suite will display the Voyage Royale bed accompanied by the Essence bedside tables as well as the Valet de Nuit, a system that integrates a series of mirrors and structures for storing objects becoming a true personal assistant. Alongside this, the Monolith sofa, which has been purposely chosen to propose a different vision of the bedroom, a space to interpret the home in an unconventional way. Harrods will have the exclusivity in previewing the first element of a Home Office Collection that will be unveiled next year.
The space also houses a large selection of accessories, adding a touch of personality to any room in the house, including decorative cushions and plaids along with lighting and rugs.
“ELIE SAAB Maison has taken the legendary couture process they are known for and translated it into an exciting range of furniture and home furnishings. With an elegant proposition and distinct aesthetic, I am delighted to introduce ELIE SAAB Maison to Harrods with a luxury offering that adds a new level of sophistication to the range of brands in our department. The collection, designed with a holistic partnership between fashion and interiors, with statement pieces made with elegant and rich materials in the signature style will delight existing ELIE SAAB fans and Harrods interior clients alike. “Thus, Annalise Fard, Director of Home, Beauty, Fine Jewelry and Watches.
Corporate Brand Maison foresees an impressive international development plan for ELIE SAAB Maison, which will be implemented in the coming months; the opening of the showroom in Milan, and now the London space at Harrods. The ELIE SAAB Maison showroom in Beirut as well a space dedicated to the collection in Dubai will be inaugurated in January 2021. We are working on an ambitious year for 2021 with 25 new openings, including showrooms and spaces dedicated to the Brand created in collaboration with exclusive partners, focusing on the Middle East, Far East, the main European capitals and the Western and Eastern coasts of the United States.
ELIE SAAB HAUTE COUTURE HOUSE.
Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the ELIE SAAB house has been established as one of the major leaders in the Haute Couture category globally, with ateliers based in Paris and Beirut. ELIE SAAB has continued to build on the inherent savoir-faire and innate elegance for which it is renowned, expanding into the Ready-to-Wear, Bridal, Accessories, Eyewear & Fragrance categories. Along with the brand’s most recent venture into home & interiors, with the new MAISON line, ELIE SAAB joins the premiere league of the world’s global luxury fashion & lifestyle brands.
CORPORATE BRAND MAISON S.A.
Corporate Brand Maison is the division of Corporate Brand Group specialized in brand extension projects in the furnishing and hospitality sectors, dedicated to prestigious international fashion and automotive brands. The services offered by Corporate Brand Maison are build around the specific needs of its clients following their development objectives and focuses on two main areas: The conception, production and marketing of Home Décor collections; The development of advanced initiatives in the Branded Real Estate sector, from the initial design phase up to the delivery, backed by a network of exclusive global partners that have been operating in this sector for years.
Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible”, and, to this day, our customers remain at the heart of everything we do.