ABC reinforces its long-standing commitment and support of the Lebanese Red Cross. The initiative, launched in November 2024, focuses on “Emergency Response During and After War,” ensuring continuity of critical humanitarian services for communities across Lebanon. Mr. Ron Fadel, Chairman of ABC, accompanied by corporate representatives, recently visited the Lebanese Red Cross headquarters in Beirut–Spears. They were welcomed by LRC Secretary General, Mr. Georges Kettaneh, and the organization’s senior leadership.
This partnership, now entering its second year, was established to strengthen life-saving emergency services during a period of intensified need.
In his remarks, Mr. Kettaneh said:
“We express our profound appreciation for ABC’s trust and solidarity in becoming a special corporate partner. Their contribution, especially at a challenging time, has strengthened our response capabilities and resilience. We invite other institutions to join us and support the Lebanese Red Cross in continuing to save lives and assist vulnerable communities.”
For his part, Mr. Fadel stated:
“At ABC, we take immense pride in being a major corporate partner of the Lebanese Red Cross and in standing by their side, an organization whose teams are true heroes, putting their lives at risk every day to save others. Supporting them aligns with our values and our commitment to protecting and uplifting the communities we serve, particularly in times of crisis.”
ABC’s ongoing initiative, developed within the framework of its partnership with the Lebanese Red Cross, underscores a shared commitment to humanitarian principles and to supporting communities in times of need. This collaboration highlights the essential role of the private sector in strengthening national preparedness and emergency response.