Beirut, Lebanon – 2023: During the holiday season and within the framework of its corporate social responsibility initiatives, Spinneys concluded the donation campaign that was launched during the month of December in all its branches in support of SOS Children’s Villages Association followed by a visit to its village in Bhersaf, to celebrate with the children and the members and hand over the raised amount of 3,534,810,000 Lebanese pounds.
The humanitarian campaign that started on December 9 and ended on the 31st, received a wide response from shoppers who donated 5,000 Lebanese pounds or more. The total cumulative amount increased and made a big difference in the lives of the children and youth under the care of SOS Children’s Villages in Lebanon.
“We thank our customers for their spirit of cooperation and love of giving and of course the SOS Children’s Villages Association for their constant trust”, said Ralph Kahi, Chief Marketing Officer at Spinneys Lebanon. He added: “Through this campaign, we renewed the commitment of Spinneys to support the association and our community. We confirm our continuation to launch similar humanitarian initiatives in the future and we are very pleased with the results achieved by this action”.
For her part, the Interim National Director of SOS Children’s Villages Lebanon, Mrs. Rana Dbouk, thanked everyone who supported this initiative and every donor who allocated an amount to help the association to complete its journey in these difficult circumstances. She said, “We praise your generosity and humanity, for helping us complete our mission, which is based on securing an environment filled with love and concern for our children.” She added, “We are grateful for the continued support provided by Spinneys and its constant commitment to adopt our cause and stand in solidarity with us.”
The gathering was filled with joy and many entertainment activities were held for the children. Social media influencers who believed in this cause were present to support and celebrate with the children.
This campaign is part of the ongoing partnership between Spinneys and SOS Children’s Villages in Lebanon that extends from 2012 until today, which over the years has contributed to a positive change in the lives of the association’s children and ensured the continuation of its dedicated mission of service and assistance.