- According to new numbers from TownX, buyers are increasingly focused on long-term value, favoring walkable communities, access to retail and F&B, proximity to schools, wellness facilities, and integrated lifestyle experiences
- Demand is strongest in mixed-use, master-planned communities that blend residential, retail, and leisure elements
- This shift is due to Dubai’s maturing real estate landscape, where end-users and investors are prioritizing long-term livability and community
Dubai, UAE – January 9, 2026: 63% of homebuyers in Dubai are now placing greater emphasis on location, community amenities, and lifestyle value than on price when making purchasing decisions, according to new data released by TownX Real Estate Development, one of Dubai’s fastest-growing developers with an AED 4 billion project portfolio.
Statistics derived from TownX’s proprietary data, customer insights, sales performance, market trends, and observational analysis over the past six months revealed that buyers are increasingly focused on long-term value, favoring walkable communities, access to retail and F&B, proximity to schools, wellness facilities, and integrated lifestyle experiences over short-term cost considerations.
The shift comes as Dubai continues to attract a diverse and discerning buyer base seeking elevated living standards.
Haider Abduljabbar, Executive Director at TownX commented: “This is what we’ve been seeing on the ground. Today’s buyers are seeking a complete lifestyle when purchasing a property, and do not settle for the basic real estate purchase. Communities that offer strong connectivity, modern amenities, and thoughtful design are now commanding significantly more interest than properties judged solely on price.”
The data reveals that demand is strongest in mixed-use, master-planned communities that blend residential, retail, and leisure elements, with buyers demonstrating a clear willingness to invest in developments that enhance their quality of life.
TownX attributes this shift to Dubai’s maturing real estate landscape, where end-users and investors are prioritizing long-term livability and community-centric environments.
“Given the realities on the ground, we’ve aligned our development strategy with these evolving expectations. Our goal is to create human-centric, accessible communities that resonate with modern homeowners offering the right mix of convenience, comfort, and value for years to come,” Abduljabbar added.
TownX manages a rapidly expanding pipeline of residential and mixed-use projects across key locations in Dubai. The company continues to see strong interest from both local and international buyers drawn to the emirate’s economic momentum, infrastructure development, and world-class lifestyle offering.
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About TownX
Founded in 2017, TownX is a Dubai-based real estate developer with a project portfolio valued at AED 4 billion. Driven by a team of 350 employees, the company has delivered over 967 units to date. TownX is currently developing 1,774 apartments and has completed 1,036,000 square feet of premium living space. With a focus on family-oriented communities, the company designs spaces that cater to all generations. TownX prioritises premium quality by incorporating high-end finishes, energy-efficient designs, and spacious interiors. Above all, the company is committed to an exceptional user experience, ensuring that each project enhances the daily lives of its residents. Key developments delivered include Easy18, Easy19, Luma21 and Luma22 in JVC. Ongoing projects include Ashley Hills in Arjan, 11 Hills Park at Dubai Science Park and Luma Park Views in JVC.