OFFICINE PANERAI UNVEILS ITS NEW WFC BOUTIQUE IN BEIJING
March 2018 – Officine Panerai, the Florentine luxury watchmaking company, announces the opening of its boutique in Beijing inside the Wangfu Central (WFC) at Wangfujing, one of the most known shopping area in China. With a concept created by the Spanish architect and designer Patricia Urquiola, the new boutique has an area of 56 square meters. Inspired by the main characteristic themes of Panerai, such as the Florentine origins, the link to the nautical world and the strong Italian heritage, the Spanish architect used veined Italian marble “calacatta luccicoso”, burnished brass, bronze and a special “reeded” glass, undulating and transparent, as clear reference to the world of the sea. 01
A large Wall Clock welcomes clients and enthusiasts visiting the boutique, recalling one of the most iconic Panerai dials: that of Luminor Marina, with the characteristic small seconds counter at 9 o’clock and numbers and dial particularly bright. The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space. With the new opened Urquiola boutiques, Officine Panerai now has 10 boutiques in China and 75 worldwide.
OFFICINE PANERAI WFC BOUTIQUE L1-119b Wangfu Central, No.269, Wangfujing Street, Dongcheng District, Beijing Tel: +86 10 6528 1808 Concierge Hotline: 400 697 7501 (for local calls only) Email: [email protected] 02
OFFICINE PANERAI Founded in 1860 in Florence when it consisted of a boutique, a workshop and a watchmaking school, Officine Panerai was for years the supplier of precision instruments to the Italian Navy, in particular equipping the commando frogmen. The projects which were created at that time, including the Luminor and Radiomir watches, continued to be covered by military secrecy for many years, until the purchase of the brand by the Richemont Group in 1997 and the brand’s subsequent launch on the international market. Today, Officine Panerai develops and produces its own movements and watches – combining Italian design and history with Swiss craftsmanship – in its manufacture at Neuchâtel, and these are sold worldwide through an exclusive global network of authorised dealers, and in its own-brand boutiques throughout the world.
https://www.panerai.com https://www.instagram.com/panerai/ https://www.facebook.com/PaneraiOfficial/ https://twitter.com/PaneraiOfficial @PaneraiOfficial 03
PATRICIA URQUIOLA Patricia Urquiola studied architecture and design at Madrid Polytechnic and Milan Polytechnic, graduating with Achille Castiglioni. She worked with Vico Magistretti and later head of design at Lissoni Associati, She has received the Gold Medal of the Arts and the Order of Isabel the Catholic by His Majesty The King of Spain Juan Carlos I. Her work is displayed in various museums and collections, such as MoMA in New York, Musée des Arts decoratifs in Paris, the Museum of Design in Munich, the Vitra Design Museum in Basel, The Design Museum in London, the Victoria & Albert Museum in London, the Stedelijk in Amsterdam and the Triennale Museum in Milan. She is the Art Director for Cassina. www.patriciaurquiola.com