Beirut, October 19, 2017: touch, the leading mobile telecommunications and data operator in Lebanon, managed by Zain Group, announces its support of SANAD and the organization’s humanitarian mission to offer hospice care to terminally ill patients and their families in Lebanon. touch has helped power and promote SANAD by producing an awareness campaign to support hospice and palliative care coinciding with the “World Hospice and Palliative Care Day” which falls on October 14. To view SANAD’s television commercial, please visit: www.youtube.com/touchlebanon
Through this partnership, touch aspires to join SANAD’s efforts in highlighting the importance of palliative care and supporting people who suffer from a terminal illness. The non-governmental organization (NGO) provides a comprehensive home-based hospice care to terminally ill patients while preserving their dignity and enhancing the quality of their remaining life. SANAD assists patients to remain as alert, functional and comfortable as possible within the calm sanctuary of their own homes, surrounded by family and loved ones. This support includes medical, social, and psychological assistance to the patients and their family members.
Commenting on SANAD’s awareness campaign, touch Chief Executive Officer Emre Gurkan said, “Our Corporate Sustainability and Social Responsibility (CSSR) program, Positive touch, is grounded in an aim to improve the quality of human life. SANAD’s noble cause reminds us that every minute in a human being’s life is valuable and ought to be given dignity.”
As for Lubna Izziddin, President of SANAD, she said, ‘Touch’s support for hospice and palliative care is an exemplary testimony of their belief in preserving the dignity and quality of life for terminally ill patients in Lebanon as a human right.
SANAD’s mission in providing medical, psychological and social support for terminally ill patients and their families, could not have been sustained if it weren’t for such gracious efforts by the likes of touch, one of the leading Telecommunications companies in the region.
SANAD is grateful and humbled by the efforts of touch to promote its cause as it signifies a wider acceptance and understanding of home hospice and palliative care in Lebanon.”
In parallel, a donation campaign was launched for SANAD, upon which anyone wishing to support the association sends an empty SMS to 1105 and donates $1.