Montblanc highlights the benefit of travel in a new campaign, and introduces its state-of-the-art luggage and accessories at Berlin event
Berlin, 2019 – One of the world’s most eclectic cities and sought-after travel destinations, Berlin was the backdrop for the launch of Montblanc’s new travel campaign. The iconic Metropol Theatre at Nollendorfplatz opened its doors to Montblanc for the first time after six years to be transformed for one night only into an immersive travel experience, where the new campaign promise was brought to life: inviting travellers everywhere to reconnect with the world by exploring new destinations and perspectives.
“Reconnecting with the world around us is a key theme for us this year and we wanted our new travel line to make the travel experience as enjoyable as possible, leaving room to learn about the world around us, inspiring us to leave our mark,” explained Nicolas Baretzki, Montblanc CEO. “By giving our guests access to a theatre that has been closed for almost six years and share special cultural experiences with them, we brought that benefit to life in the vibrant city of Berlin.”
Evoking a short city trip with a group of friends and filled with unexpected encounters, guests journeyed through a travel tunnel to arrive into the heart of the Metropol, surrounded by projections of favorite urban destinations. Among the other discoveries they made at their destination: a central wall sculpture created with trolleys by Marc Jung reflecting several artworks on the Berlin wall, marking 30 years since its fall.
The travel experience was attended by many friends of the Maison including Adrien Brody, Quincy Brown, Alex Pettyfer, Poppy Delevingne, Suki Waterhouse, Toni Garrn, Pierre Niney, Frederick Lau and Jürgen Vogel. Entertainment by MEUTE, a Techno Marching Band made up of eleven drummers and horn players that combine hypnotic techno and expressive acoustic instruments, tracks spun by Berlin-based Korean DJ Peggy Gou, DJ and style icon Palina Rojinski and actor Lars Eidinger closing the night with a special performance.
With a complete travel assortment created to make travel more seamless, Montblanc gives entrepreneurs, trailblazers and urban explorers trusted travel companions for their trips to key cities around the world including the new #MY4810 Montblanc Nightlight Silver Trolleys and the reimagined Montblanc Extreme 2.0 collection.
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: luxury writing instruments, watches, leather goods, new technologies and ccessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world honouring modern day patrons who support the advancement of the arts, as well as wide-ranging initiatives that promote arts and culture.