BEIRUT, LEBANON – March 18, 2018 — Many of us still underestimate the value, power and efficiency of today’s dishwashers: For example, 87% of us still pre-rinse their dishes before putting them into the dishwasher. With modern appliances, like Ariston’s new 60cm dishwasher range, this is an unnecessary step that is time consuming – and needs up to 11,200 L of water per year[1]. Those of us reluctant to use a dishwasher for smaller loads also waste water and precious time: Depending on how many of your dishes you decide to wash by hand, this can cost you up to 220 hours[2] of your free time each year. That means nine days that you could spend on doing the things you really enjoy and caring for those who matter most to you!
The dishwashers from Ariston’s new 60cm range are your powerful ally, offering unprecedented flexibility and performance without compromise. Whether you’re taking on tough baked-on grease or want to wash smaller loads without wasting water – their new 3D Zone Wash technology makes hand washing a thing of the past thanks to an innovative system of multiple water sprayers that directs water to exactly where it’s needed. With these dishwashers’ spectrum of smart, innovative features, the secret to perfect cleaning comes built in.
Cut through tough dirt with the performance of 3D Zone Wash
The new Ariston dishwashers feature 3D Zone Wash, a new system of 5 independent water jets that improve performance, offering impeccable cleaning. 3D Zone Wash allows incredibly precise washing with up to 40% more cleaning power[3] to enable a more intensive cleaning, or even wash the contents of a selected basket with up to 40% less energy[4]. This lets you tackle even the toughest soiling and altogether eliminates the need to pre-rinse. Crucially, it also allows you to use your dishwasher even when you only have a small load – reducing the amount of energy by up to 40% to economically clean a smaller load.
So take advantage of your dishwasher’s strength: Place very dirty dishes in one basket and unleash the power of 3D Zone Wash on them. The same goes if you only have a couple of dishes from breakfast and a handful of cutlery to clean – 3D Zone Wash will take these chores off your hands in a water and energy saving manner.
Smarter, brighter and fresher – everyday
The clean-lined, authentic designs of Ariston dishwashers seamlessly fit into today’s kitchens, while their new, smart interfaces – including Ariston’s premium full text touch display – make controlling the appliance a pure delight. The newly-designed interiors are just as smart: Bright LED lighting makes it easier to see inside the premium stainless steel tub and provides enough light to see when you load and unload your dishes. Capacity for up to 15 place settings is created by an intuitive and flexible storage system, including a Vertical Zone that lets you securely position larger items in an organised manner that avoids inefficient loading.
Caring for glass is made easier, thanks to a special Glass Care system: When needed, a holder can be folded out to maximise the number of glasses of different sizes that can be safely loaded, with spotless cleaning and thorough drying of glass ensured by a dedicated Glass Care cycle.
The new dishwashers even help keep themselves cleaner and fresher, thanks to Ariston’s Active Oxygen technology. This uses the power of active oxygen molecules, which are released into the dishwasher to dissolve up to 70% of unpleasant odours after 24 hours[5]. The system works automatically and needs no maintenance – helping you keep your kitchen beautifully fresh.
The new Ariston dishwasher offers more cleaning power, more flexibility and cuts out the time taken on hand washing, making it effortlessly easy to get the very best possible cleaning performance. This way you can enjoy your time with family and friends – not just during but also after the meal.
About Whirlpool Corporation
Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Ariston and Indesit in Middle East and Africa. In Europe Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s MEA Operations Center is located in Dubai, UAE. Additional information about the company can be found at WhirlpoolCorp.com or by visiting our Facebook page facebook.com/whirlpoolarabia
[1]International survey by Whirlpool Corporation
[2]International survey by Whirlpool Corporation
[3]Average percentage of performance increase vs a non-3D Zone Wash appliance running Intensive cycle, obtained on 17 different items with different typology of dirt. Test results verified by VDE.
[4]Verified in the Report N° 236127-AS6-1 by VDE Test Institute
[5]5 Tested with 150g fish residuals after a 24h cycle of Active Oxygen treatment.