October 2018, Beirut, Lebanon – As part of Breast Cancer Awareness month, Spinneys surprised its customers with an activation at their Hazmieh branch on October 11th. In collaboration with the Lebanese Breast Cancer Foundation, Spinneys welcomed shoppers, influencers, and media representatives to take them from awareness level to taking action. In fact, Spinneys team revealed a new pink soap that they produced to remind women to frequently check themselves for breast cancer. The soap comes with a leaflet that has instructions on how women can do the self-examination test in the shower without doing much effort. This initiative aims to provide women with a daily reminder (the bar of soap) to keep an eye on cancer.
“We are pleased to support the Lebanese Breast Cancer Foundation that helps educate women about early detection, diagnosis and treatment of breast cancer,” said the Chief Marketing Officer of Spinneys, Mr. Ralph El Kahi “This is a disease that continues to impact the lives of so many women and families across the country, many of whom are Spinneys customers. Our support for breast cancer awareness reflects Spinneys’ commitment of being socially responsible and nourishing people’s lives every day.”
President of the LBCF Professor Nagi El Saghir, was very positive about this partnership and said: “I believe that hand in hand with Spinneys, we will be able to make a difference by spreading the needed awareness, helping needy patients get their treatment and most importantly showing them the road to survival.”
At the end of the event, Spinneys team gave out the pink soap to all attendees, encouraging them to start getting themselves checked at home on a daily basis. They also announced that the booth will be moved to different branches throughout the month, where similar awareness campaigns will be held for their shoppers.
Most importantly, following the activation, the pink soap will be sold for $1 and all proceeds will go to the Lebanese Breast Cancer Foundation.
About Spinneys:
Spinneys is currently celebrating its 70th anniversary, portrayed in years of great reputation for providing consumers with an unrivalled, customer-centric shopping experience. Spinneys operates 16 hypermarkets and supermarkets in Lebanon plus three outlets of Happy discount stores.
About the Lebanese Breast Cancer Foundation (LBCF)
The Lebanese Breast Cancer Foundation (LBCF) was established in the Naef K. Basile Cancer Institute of the American University of Beirut Medical Center (AUBMC) in 2011. LBCF is dedicated to supporting cancer patients morally and financially and to assist them towards their chemotherapy treatment, radiotherapy treatment, Laboratory studies, Radiology exams, Mastectomy procedures, Hospitalization, Echocardiography tests. The goal of the Lebanese Breast Cancer Foundation is also to spread awareness through outreach campaigns across Lebanon.