NEW ERA OF BLONDE PERFECTION
It’s time to embrace a whole new era of blonde perfection with the launch of the much-loved BLONDME range. With the revolutionary patented* Advanced Bonding System now built into the BLONDME color and care range, the hair is protected during lifting, lightening and coloring processes.
Beirut, May 22, 2017: In an all-elegant and stylish event, SLID s.a.l., the exclusive representative of Schwarzkopf Professional in Lebanon, relaunched Blond Me, the first bonding color and care brand, on May 17, 2017 at the Villa Dbayeh.
In the presence of Schwarzkopf Professional Global Color ambassador Lesley Jennison, Schwarzkopf Professional global top colorist Bescene and Schwarzkopf Professional International Ambassador Andy Smith, the new Blond Me, powered by Advanced Bonding Technology was introduced to the most famous and successful Lebanese hairdressers, media, influencers and bloggers.
Bonding technologies are taking the hairdressing world by storm, “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador.
Instead of using products specifically for bonding services, which require an extra step during the coloring, lightening or lifting process, the new BLONDME range helps hairdressers to blonde and bond their clients’ hair in one easy step, while the advanced care range helps to maintain the hair’s repaired condition.
Available for all blonde hair types and wannabe blondes, BLONDME embodies everything a blonde should be: Confident. Powerful. Individual. Iconic.!
During the relaunch event, Lesley Jennison said: “blonde hair is more than just a hair color. It’s an emotion, a way of life, a dream that can be whimsical and can be power of strength. Every client who has perfect blonde is a celebrity”.
After the event, Slid s.a.l. organized on May 18th, a hands-on training session on Blond Me with Lesley and “Bescene” to Schwarzkopf’s top clients, in order to introduce the products to the best in Lebanon.
SLID s.a.l. is a family owned company established in 1962 in Lebanon as the exclusive representative of Beiersdorf – Nivea, Evonik- Chemical compounds, and Schwarzkopf Professional. The company expanded its market in Animal Health Care products, Coffee brands– Tchibo, Davidoff coffee, as well as in cosmetics – Matis Paris. SLID, part of DBD Holding is the exclusive representative of Schwarzkopf Professional in Lebanon, Armenia, UAE and KSA.