Dubai, February 20th, 2018: The latest addition to Dubai’s luxury shopping landscape is the new, ultra-sleek Mouawad boutique, which officially reopened at The Dubai Mall on the 20th of February, 2018. A-list socialites and media experienced a heart-warming ambience at the opening brunch, with a chance to view exceptional Mouawad creations up close.
Located at the heart of the region’s largest and most-visited shopping destination, Mouawad’s new-generation boutique offers an uplifted approach to the brand, as envisioned by the company’s co-guardians, Fred, Alain, and Pascal Mouawad, since they took over the family business in 2010.
Commenting on the dazzling event, Co-Guardian Pascal Mouawad said: “Our new boutique in Dubai aims to capture and epitomize the very essence of the brand, starting from the innovative displays and décor to the highest levels of quality and service.”
Visitors to the new boutique can look forward to the stylish elegance of distinctive décor in the Mouawad corporate colors of grey and gold, while relishing Mouawad’s stunning bejeweled creations ― ranging from boutique items to the magnificent haute joaillerie pieces beloved of royalty and celebrities. They will also revel in the added advantage of a private VIP room to try on select pieces from the exquisite jewelry collections and Swiss-made timepieces.
The Champagne Nights Fantasy Bra Shimmers in Dubai!
In addition to the welcoming atmosphere of sophistication and elegance synonymous with Mouawad, invitees were also in for a special surprise, as they witnessed first-hand the unveiling of the House’s latest masterpiece ― the 2017 Champagne Nights Fantasy Bra.
Designed exclusively by Mouawad for Victoria’s Secret, the Champagne Nights Fantasy Bra was worn by Brazilian VS Angel Lais Ribeiro during the 2017 Victoria’s Secret Fashion Show in Shanghai. Valued at US $2 million, the bra and matching belt took more than 350 hours of labor to be handset with nearly 6,000 white diamonds, yellow sapphires, and blue topazes totaling over 640 carat, all set in 18-karat yellow gold.
Mouawad has forged a solid partnership with Victoria’s Secret since 2001, and designed the Fantasy Bras ten times since then, one of which ― the 2003 Very Sexy Fantasy Bra ― was awarded a Guinness World Record as the most expensive bra ever made. Mouawad also adorned VS Angels on the runway time and time again during the yearly fashion show.
About Mouawad
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
Diamond Manufacturing
In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, a privilege that grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.
Diamonds and gemology have always been a passion for the Mouawads, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records five times, the most recent of which being for the Flower of Eternity Jewelry Coffer ― the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a GWR was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M).
With brothers Fred Mouawad heading the Diamond Division, Alain, the Watch Division, and Pascal, the Retail Division, each Co-Guardian brings his unique business acumen and creativity to the 128-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections, while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
| www.mouawad.com
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