Beirut, November 9, 2017: Puma has proudly transformed its City Centre Beirut store to be in line with the brand’s Forever Faster concept. In celebration of the opening, a launch event took place in the presence of brand ambassadors, press, partners and customers.
Guests were able to view the latest fall winter collection showcasing the vast variety of apparel and shoes that suit both performance and lifestyle seekers. The collection also includes some major collaborations Selena Gomez, Big Sean, Cara Delevingne, The Weekend and Rihanna.
Further expanding the celebration, a four day “football cage” activation took place. Participants were challenged to enter the cage, score as many goals as possible against their opponent and receive discount benefits.
Forever Faster, PUMA’s brand platform represents PUMA’s endless pursuit to push sport forward, to celebrate individuality, to play instinctually, to see opportunities rather than limits and to change the game.