26th June, 2018
The privately owned British luxury brand, Ralph & Russo, continued its expansion this week with the opening of a 2250sqft boutique in the fashionable Dubai Mall, Dubai. This is the first of four further boutiques launching this year and will shortly be followed by New York, Miami, Monte Carlo and Doha.
Launched in 2010 in a 30sqft office with just themselves, passion and a dream, Ralph & Russo soon became renowned for their couture and shortly after became the first and only British Couture House in almost 100 years to be invited to show on the official Paris Haute Couture Schedule. With the launch of its debut ready-to-wear collection last year, the brand has since continued to build on its ready-to-wear offering, extending its designs across four collections, including two pre-collections, two catwalk collections and an enviable shoe and accessory line.
Russo said of the retail strategy, ‘our vision is to take the Ralph & Russo service and product to our clients around the world, immersing and educating them in the Ralph & Russo universe. This, combined with four ready-to-wear and accessory collections, gives our clients the ease of having access to the full Ralph & Russo offering’.
The world of Ralph & Russo retail is the visionary concept of Creative Director, Tamara Ralph; managing everything from store design and client journey to material selection and furniture design.
Ralph commented, ‘retail boutiques need to be an immersive experience where the client connects with the brand visually, physically and emotionally. Our philosophy has always been to create a sanctuary for our clients, and this welcoming feeling of being at home and the desire to rest without rushing was a key element in the design of our boutiques and remains a continued thread of the Ralph & Russo service’.
Each Ralph & Russo boutique is created with only the most precious materials and designed not only to echo the brand’s commitment to quality and craftsmanship, but also to reflect the unparalleled standards of curated design and unique client experience that the brand is so reputed for.
The Ralph & Russo boutique is now open in Fashion Avenue, Dubai Mall, Dubai.
Please find all Ralph & Russo boutique imagery available to download from the following link: https://we.tl/cYmkvdiMwk
For any queries, please contact [email protected]
Website: www.ralphandrusso.com
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Instagram: @ralphandrusso