LES AFFICHAGES PIKASSO CELEBRATES THE BEST OUT-OF-HOME CAMPAIGNS

Beirut, March 1^st, 2018

LES AFFICHAGES PIKASSO CELEBRATES THE BEST OUT-OF-HOME CAMPAIGNS

The annual Pikasso d’Or, a competition showcasing the best work in Out-of-Home advertising and creativity, has announced its 2017 winners. Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees were celebrated during the 25^th Pikasso d’Or Awards Ceremony in the presence and under the auspices of H.E. Judge Ziad Chebib, Governor of the City of Beirut, on Thursday, March 1^st at MusicHall, Beirut.

The guest list read like a ‘who’s who’ of the industry in Lebanon and Iraq and included leading advertising agencies and clients, as well as representatives from the media.

All winners were chosen by the Pikasso d’Or International Grand Jury of 8 leading creative and advertising professionals, with Alain Weill, an acknowledged Expert in contemporary art and advertising, as President of the Jury and Andrew Rawlins as General Secretary; Alain Rizk, CEO and Group CD at Rizk Group; Paul Audi, a renowned philosopher, Rachid El Khazen, General Manager at OMD Beirut ; Emile Atallah, Managing Director at FP7 / McCann Beirut; Bassel Mneimneh, CEO at WB Algeria; Arwa Jassem, General Manager at Leo Burnett, Jordan and Hosni Ghariani, Managing Director at 3G/OMD Tunisia.

A Grand Prix was granted to the best work entered in the competition. It was chosen from the four Gold winners in the Networks, Supersize, Digital and Mall categories.

For the 25^th edition of the Pikasso d’Or, 246 visuals were presented by 27 agencies and were selected according to the following categories:

• Best use of creativity in an Out-of-Home campaign
• Best use of Supersize format in Out-of-Home campaign
• Best use of Mall Advertising
• Best use of Digital Out-of-Home campaign
• Grand Prix in Networks, Supersize, Digital and Mall categories
• The Citizen Billposter Award – for the most effective campaign promoting a good cause, and billposter free of charge on the Pikasso networks as part of its ongoing CSR program.

LEBANESE CHAPTER

THE RESULTS OF THE PIKASSO D’OR 2017:

IRAQ CHAPTER

For Pikasso d’Or 2017 Iraq, 25 posters (16 campaigns) were presented by 7 agencies.

THE RESULTS OF THE PIKASSO D’OR 2017:

The Pikasso d’Or Jordan Chapter for 2017 will be held in Amman on Sunday March 4^th, 2018 at the Amman Rotana Hotel, the Lawhat d’Or will be held in Algiers on Monday March 12^th 2018 at the Sofitel Algiers Hamma Garden, and finally the Pikasso d’Or in Tunis on Wednesday March 14^th, 2018 at the Sheraton Tunis Hotel.

The complete list of Pikasso d’Or 2017 winners and Finalists can be found at www.Pikasso.com