Beirut, January 14, 2016: La Libanaise des Jeux (LLDJ) chose the Four Seasons Hotel in Beirut to hold its press conference and officially launch the new daily draw game, “Yawmiyeh”.
Commenting on the occasion, Mr. Rainier Jreissati, President of “La Libanaise des Jeux” gave a brief about the history of the company indicating that within 13 years, LLDJ has distributed more than $480 million to 28 million winners.
He added: “Based on various market studies, LLDJ is introducing “Yawmiyeh”, its new daily game. The main importance of this game is the opportunity to test your luck and win every single day and on the fact that the probability of winning is much larger than any other lottery game.”
The game offers a simple mechanism with a high probability of winning. The player must first choose between Yawmiyeh 3, Yawmiyeh 4 or Yawmiyeh 5. Following which a number between 0 and 9 must be selected from each of the rows. Next, submit an amount from 500 to 3,000LBP while selecting the “Beddor” or “7ayalla” option.
Finally, the prize is pre-determined based on the amount of correct numbers achieved, therefore, the prize won’t be divided on the number of winners. The highest prize being 120 million LBP.
Similarly to Loto, “Yawmiyeh” will include daily draws that are performed under the supervision of the Ministry of Finance with the highest level of transparency; set to be aired live on LBCI every day, Monday through Friday starting the 18th of January, 2016.
“Yawmiyeh” can be purchased at any of the 1,200 LLDJ points of sale and later on will be enjoyed online and through the LLDJ Mobile Application. Keep a watch out for the ad campaign developed in collaboration with Impact BBDO. The campaign highlights that with “Yawmiyeh” you are promised a daily dose of luck under the catchphrase “Kel Yom Yawmak”.