Beirut, September 29, 2015: In an attempt to instigate a nationwide effort to frown less and smile more, Cadbury Adams Middle East s.a.l., part of Mondelēz International, held a laughter yoga session on September 18th, 2015 at Mondelēz’ premises in Sin El Fil.
The activity, initiated in September 2015 to set a joyful mood, further encouraged participation in the global “Hello Joy” campaign, which, in a collective effort to have the country being more joyous, invited Mondelēz’ employees, sales force and community to share a smile on the “Hello Joy” website in order to help a child in need.
Mr. Ziad Abla, Country Manager of Mondelēz Lebanon, commented on the occasion, saying, “By asking people to share a smile, the “Hello Joy” campaign directly involves the Lebanese community to take part of a bigger Smile Lebanon project, a collective effort to have the country being more joyous. As we evolve with the “Hello Joy” campaign, Mondelēz’ is proud to announce it has collected an incredible number of smiles, and will continue its sole mission to spread laughter and joy for a good cause.”
During the laughter yoga session, participants were guided through the different steps of achieving joyous laughter, both individually and collectively, in a series of simple exercises, including breathing, laughing and clapping exercises.
The “Hello Joy” campaign, currently in its first edition in Lebanon, received a smashing success, and will continue its efforts in collecting more smiles across the country.