Beirut – June 6, 2017: HUAWEI, was the only Chinese brand making it to Forbes list of the Most Valuable Brands of 2017. Ranked 88th Huawei’s brand value reached $7.3 billion, up by 9% year on year. Every year, Forbes evaluates more than 200 global brands to determine the final list of 100. This year, the top 100 on the list spread among 15 countries, with the United States taking the lead with 56 spots, followed by Germany, France and Japan with 11, 7 and 6 spots respectively.
HUAWEI outperformed the industry in 2016 by a vast lead, thanks to the recognition of the brand from its consumers worldwide. The first quarter of 2017 saw this momentum continue as HUAWEI’s smartphone shipments grew steadily. According to research done by IDC, SA and Trendforce, HUAWEI smartphone shipments ranked 3rd globally and 1st in China, ramming down its position in the top segment internationally.
With the beautifully deigned innovative flagship P series and Mate series, HUAWEI witnessed growing influence in the primary segment of smartphones. HUAWEI P9/P9 Plus sold over 12 million units in the world, becoming its 1st flagship model selling over 10 million units. Its latest series, the P10 series, launched a new color with joint cooperation with PANTONE – Greenery, and was greeted with great enthusiasm from consumers worldwide.
On brand development, HUAWEI has also integrated top world-class marketing resources and kept innovation in marketing plans. After the launch of HUAWEI P10 series, HUAWEI partnered with the world’s most renowned fashion magazine VOGUE and launched a campaign to “reproduce iconic photos” with the P10 series, highlighting the Leica Portrait photo quality the device. HUAWEI also cooperated with Saatchi Gallery and unveiled a selfie exhibition called “From Selfie to Self-Expression”, raising selfies to the new level of artistic expressions. These exciting global events not only transmit HUAWEI’s brand concepts, but also connect to the lifestyle and emotion of consumers, creating a stronger emotional link to global consumers.
HUAWEI’s growing brand influence has been acknowledged by multiple renowned global institutes, in October 2016, HUAWEI made the list of Interbrand’s “Top 100” most valuable brands of the world and climbed to the 72nd place, the fastest climber in the technology industry. It was also selected into the “Global 500” ranking of the most valuable brands of 2017 and was ranked the 40th, moving up by 7 spots compared with the previous year.