Beirut, Lebanon (August 2018): Smartphones became one of the ways that users can express their lifestyle and individuality with, where the millennial generation are constantly seeking various ways to help them to express their style; the GALAXY S9 now comes in four different colors- Lilac Purple, Midnight Black, Titanium Gray and Coral Blue, which will be available soon in the market.
The Galaxy S9 is designed to provide a continuous interaction between physical and digital, by listening to the customers and continuing to deliver meaningful innovation based on Samsung’s legacy in design and heritage in technology.
To do this, Samsung chose neutral colors that are calm, beautiful and subtly change in an instant depending on the light. Throughout the design process, Samsung conducted consumer research focusing on the interplay between design and technology to understand what is important to the customers, where the response to the Galaxy S9 has been overwhelmingly positive.
Samsung introduced the GALAXY S9 in Lilac Purple color as it represents calm and mysterious sunset that spreads through the evening sky. Samsung wanted to offer a color that would resonate with both male and female consumers. In addition, as this is the year that Ultra Violet tone reigns supreme, the Lilac Purple color is both timeless and on-trend.
These new set of calm, beautiful and harmonious colors not only allow users to express their own personal style, but lets the device to express itself in different light throughout the day. Midnight Black is inspired by the darkness of night just before the dawn. Titan Gray illustrates a reflection of a cold morning. Coral Blue captures the tranquility of a lake in the dawn, and Lilac Purple, a calm and mysterious sunset that spreads through the evening sky.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.