- Under Thomas Fuhr’s stewardship, GROHE, being a pioneer in the sanitary industry, is committed to the sustainable use of water as a resource.
- For the first time ever, GROHE announces that its production processes are to become completely CO2-neutral by 2020.
- The B.A.U.M. Environmental and Sustainability Award is one of the most well-known sustainability awards in Germany.
Energy Efficiency, CO2 Reduction and Waste Prevention Along the Entire Value Chain
“I am delighted to receive this award, which I would like to accept on behalf of all of my GROHE colleagues,” says Thomas Fuhr. “My mission and that of GROHE is to develop intelligent technologies with water- and energy-saving qualities, without having to sacrifice when it comes to the joys that water brings. Every single drop counts. Our passion for saving water is the reason we have developed our expertise in conserving other resources, which is why we attach great importance to the aspects of energy efficiency, reducing CO2 and avoiding waste along our entire value chain.”
A Clear Goal: To Be the Sanitary Industry’s First Manufacturer to Achieve CO2-Neutral Production
GROHE not only invests in research and development to manufacture
intelligent, sustainable product solutions, but also spends a lot on its five
global production sites. Investing in combined heat and power plants, receiving
the silver certificate from the German Sustainable Building Council (DGNB) for the
plant extension in Klaeng, Thailand, and building a state-of-the-art test
laboratory in Hemer, Germany, are part of the brand’s commitment. Regarding
production processes, GROHE also constantly uses the latest technologies that
increase sustainability: This year, the material-saving 3D metal-printing
process was introduced. These as well as numerous other projects of the past
years support the sustainable reduction of the brand’s carbon footprint and
save resources.
Now, GROHE goes a step further: The global brand aims to be the first leading manufacturer of the sanitary industry to achieve CO2-neutral production by 2020. In July 2019, GROHE converted all of its production plants to green electricity. The sanitary manufacturer will offset unavoidable CO2 emissions by implementing compensation projects and supporting activities based on very high standards, such as the Gold Standard, championed by the WWF who were instrumental in its development. In addition to avoiding CO2, the measures also contribute to a sustainable, ecological and social development in the projects’ environment.
GROHE & B.A.U.M. – a Long-Standing Partnership
B.A.U.M., the German Environmental Management Association, has been in existence since 1984. Today, with more than 500 members, it is the largest European network for a sustainable economic system. GROHE has been a B.A.U.M. member since 2016. As a member of the B.A.U.M. circle of supporters, GROHE aligns with the B.A.U.M. code of conduct for sustainable business and promotes its implementation. According to a recent study by Hohenheim University, with 89.1 per cent the B.A.U.M. Environmental Award is the third most important sustainability competition for companies in Germany, following the German Sustainability Award and the German Environmental Award. External studies also confirm the high recognition of the B.A.U.M. Environmental and Sustainability Award.
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About GROHE
GROHE is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. With approximately 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com