21st Edition of the Annual Hospitality Rendezvous, HORECA 2014, opens at BIEL

Beirut, April 1st, 2014-Under the patronage of His Excellency, Lebanon’s Minister of Tourism, Mr. Michel Pharaon, and in the presence of ministers, prominent figures, union presidents, professional associations, partners and exhibitors, as well as ambassadors and media representatives, HORECA, the premier hospitality trade fair in the region, opened its doors on Tuesday, April 1st, 2014.

Introducing new trends, original products and novel performing material

Twelve thousand trade professional visitors are expected to attend the four-day event, where new trends and the latest products and ideas are waiting to be discovered.  With +320  hospitality and food industry suppliers representing more than 2,000 brands from Lebanon, Australia, France, Holland,  Iran, Italy, Jordan, Oman, Poland, Spain, Thailand, Turkey, the UAE, and the USA, HORECA is the largest annual business meeting place in the country.

 Five hundred local and international chefs and experts are presiding over and participating at HORECA 2014, with more than 13 daily workshops and more than 10 competitions rewarding excellence innovation and creativity in the industry.

 “Create, innovate, fabricate”

Organized by the syndicate of Lebanese Food Industries and its key players, The Annual Day for Food Industries conference, to be held on Thursday, April 3 under the theme “Create, innovate, fabricate” challenges the status quo and reaffirms Beirut’s position as hub of the regional hospitality sector.

hDespite regional and local volatility, the show is fully booked, benefiting from the full support of all major hospitality key players and associations.

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