14 March 2018 – The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration.
Jose Papa, Managing Director Cannes Lions commenting on the 2018 winning work said “The MENA region continues to bring exciting creative ideas to life in novel ways. This year has shown us brands, with belief in their agencies, are embracing creativity and using technology to provide true value to consumers and shaping the culture they live in.”
Outgoing Chairman, Terry Savage added “It’s inspiring to see the growth in bravery and belief in creativity across this region. Dubai Lynx is now in its 12th year and there have been massive developments in the world-class work coming out of the region.”
The 2018 award winners are:
CATEGORY AWARDS
Branded Content & Entertainment
Grand Prix: Havas Media Middle East, Dubai, UAE, “Imagine Dubai” for DCTCM – Dubai Corporation for Tourism and Commerce Marketing
Other awards: 2 Gold, 4 Silver, 5 Bronze
Creative Effectiveness
Grand Prix: TBWA\RAAD, Dubai, UAE “One-Drop Bottle”, for Henkel
Other awards: 2 Creative Effectiveness Lynx
Design
No Grand Prix awarded
Other awards: 3 Gold, 4 Silver, 5 Bronze
Direct
Grand Prix: TBWA\RAAD, Dubai, UAE, “The Promoticon” for McDonald’s
Other awards: 3 Gold, 3 Silver, 4 Bronze
Film
Grand Prix: Vice Arabia, Dubai, UAE, “We’re Listening – The Bil Arabi Documentary” for Vice
Other awards: 1 Gold, 3 Silver, 3 Bronze
Film Craft
Grand Prix: Memac Ogilvy Advize, Amman, Jordan, “Fear of Flying” for Royal Jordanian
Other awards: 3 Gold, 7 Silver, 9 Bronze
Grand Prix for Good
Grand Prix: Ogilvy & Mather Africa, Nairobi, Kenya, “The World’s Most Eligible Bachelor” for Ol Pejeta Conservancy
Healthcare
Grand Prix: The Classic Partnership Advertising, Dubai, UAE, “Footnote for the Breast” for Medcare Women & Children Hospital
Other awards: 2 Gold, 5 Silver, 7 Bronze
Innovation
Grand Prix: TBWA\RAAD, Dubai, UAE, “Highway Gallery” for Louvre Abu Dhabi
Other awards: 2 Innovation Lynx
Integrated
No Grand Prix awarded
Other awards: 1 Gold, 2 Silver, 1 Bronze
Interactive
Grand Prix: TBWA\RAAD, Dubai, UAE, “#SHEDRIVES” for Nissan Saudi Arabia
Other awards: 1 Gold, 2 Silver, 6 Bronze
Media
Grand Prix: FP7/RUH, Riyadh, Saudi Arabia, “The Woman Behind the Veil” for Al Rajhi Bank
Other awards: 3 Gold, 4 Silver, 6 Bronze
Mobile
Grand Prix: TBWA\RAAD, Dubai, UAE, “The Promoticon” for McDonald’s
Other awards: 1 Bronze
Outdoor
Grand Prix: J. Walter Thompson Beirut, Lebanon, “Em Khalil” for Bou Khalil Supermarket Corporate
Other awards: 2 Gold, 2 Silver, 5 Bronze
PR
Grand Prix: TBWA\RAAD, Dubai, UAE, “CamelPower” for Nissan
Other awards: 3 Gold, 4 Silver, 4 Bronze
Print & Publishing
No Grand Prix Awarded
Other awards: 1 Gold, 2 Silver, 3 Bronze
Print & Outdoor Craft
No Grand Prix Awarded
Other awards: 1 Gold, 1 Silver, 3 Bronze
Promo & Activation
Grand Prix: TBWA\RAAD, Dubai, UAE, “CamelPower” for Nissan
Other awards: 2 Gold, 3 Silver, 5 Bronze
Radio & Audio
Grand Prix: TBWA\RAAD, Dubai, UAE, “Highway Gallery” for Louvre Abu Dhabi
Other awards: 1 Silver, 1 Bronze
SPECIAL AWARDS
Network of the Year
1st place: TBWA Worldwide
2nd place: McCann Worldgroup
3rd place: BBDO Worldwide
Agency of the Year
1st place: TBWA\RAAD, Dubai
2nd place: BBDO Pakistan, Lahore
3rd place: Y&R Dubai
Independent Agency of the Year
1st place: Good People Content, Cairo
2nd place: VICE Arabia, Dubai
3rd place: Shem’s Publicite, Cassablanca
Media Network of the Year
1st place: OMD Worldwide
2nd place: MediaCom
Joint 3rd place: Magna Global / PHD Worldwide
Lynx Palm Award
1st place: Good People Films, Egypt
2nd place: Made In Saudi Films, Saudi Arabia
3rd place: Dejavu, UAE
Dubai Lynx Advertising Person of the Year
Dani Richa, Chairman and CEO of BBDO Middle East, Africa and Pakistan
Advertiser of the Year
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YOUNG LYNX COMPETITIONS
Young Lynx Integrated Competition Winners
Gaurav Maitreya, Wellcoat Paints
Sumer Kotwal, Wellcoat Paints
Arun Vijayan, Wellcoat Paints
Young Lynx Print Competition Winners
Tamlyn Wilson, Memac Ogilvy & Mather
Taskeen Limalia, Memac Ogilvy & Mather
Young Lynx Media Competition Winners
Myriam Farah, Initiative Dubai
Mehak Khan, Initiative Dubai
Young Lynx PR Competition Winners
Raya Rassi, Momentum, Dubai
Nael Girgis, Momentum, Dubai
STUDENT AWARDS & SCHOOLS COMPETITION
Masar Student Creative Award for Print Winner
Sharon George, American University in Dubai
STC Integrated Student Award Winner
Saman Alavi, American University in Dubai
University of the Year Winner
American University in Dubai
MBC Student Hack Winners
Rohan Bhatia, SP Jain
Mishal Peracha, SAE Institute
Ana Julia de Oliveira, Middlesex University, Dubai
ENDS
Pictures of the Awards and the three days of the Festival can be found here
Marian Brannelly
Senior Press & PR Manager
Dubai Lynx International Festival of Creativity
[email protected]
+44 20 3033 4012
+44 7701 315 562
Mark St Andrew
Head of Communications
Dubai Lynx International Festival of Creativity
[email protected]
+44 20 7715 6061
+44 7701 315 562
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 12th edition will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Branded Content & Entertainment, Creative Effectiveness, Design, Direct, Film, Film Craft, Healthcare, Innovation, Integrated, Media, Mobile, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Promo & Activation and Radio & Audio . High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region www.dubailynx.com
About Ascential Events
Ascential Events is an international business-to-business media company with a focused portfolio of large scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world’s premier market leading payments and financial services innovation congress Money 20/20, the UK’s largest trade show Spring Fair International and the award-winning education technology show Bett. You can find information about all our events here Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.
About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/.