10 Corso Como will open its only U.S. location at the historic Seaport District this September, marking a milestone in the Lower Manhattan neighborhood’s transformation into a cultural, culinary and entertainment hub. To coincide with New York Fashion Week, an all-day celebratory launch event on Thursday, September 6 will present a blend of art, music, fashion, design, cuisine and culture.
Founded in Milan in 1991 by former fashion editor and publisher Carla Sozzani, 10 Corso Como pioneered the retail concept destination, creating the radical experience of a “virtual 3D magazine” – a curated mix of cultural mediums in a single place.
“I am very excited to introduce 10 Corso Como to New York. Almost 30 years after we opened in Milan, to be a part of such an inspiring resurgence in one of the city’s oldest artistic and commercial neighborhoods is a dream,” said Ms. Sozzani, founder of 10 Corso Como.
Promoting its philosophy of “slow shopping”, 10 Corso Como’s new location will anchor a community of culture and commerce in the revitalized Seaport District. It will occupy the entire first floor of the historic Fulton Market Building and will introduce the unique visual aesthetic of American artist Kris Ruhs – who created the signature look of all 10 Corso Como locations in Milan, Seoul, Shanghai and Beijing – to the city. “I see no boundaries between design, fine art and the art in the gardens,” said Mr. Ruhs. “To keep building the 10 Corso Como world and grow its personality even stronger, to keep writing its story, is our passion.”
The 28,000-square-foot space will feature an Italian café and restaurant, fashion, design objects and books, as well as an art and photography gallery and a garden.
Averyl Oates is the Managing Director of 10 Corso Como New York, bringing to the role extensive experience in the retail and fashion industry. “I am incredibly excited to be part of such an iconic brand and to bring this truly unique concept to New York,” said Ms. Oates. “I have always admired 10 Corso Como’s commitment to authenticity and quality across fashion, food and art, and I am thrilled to have the opportunity to interpret this heritage in a manner that will resonate with and be relevant to New Yorkers.”
10 Corso Como joins the array of new offerings across food, entertainment, fashion and culture being curated by The Howard Hughes Corporation at the Seaport District. “Conceived as a living magazine that inspires visitors to explore a dynamic retail landscape, Carla’s vision for 10 Corso Como is emblematic of the “Port of Discovery” being created at the Seaport,” said David R. Weinreb, Chief Executive Officer of The Howard Hughes Corporation. “We are pleased that such a well-respected and innovative institution has chosen the Seaport District as its U.S. home.”
About 10 Corso Como In 1990, gallerist, publisher and former fashion editor Carla Sozzani opened the Galleria Carla Sozzani in an industrial building in Milan, which she transformed a year later into 10 Corso Como. Conceived as a living lifestyle magazine, with a diverse consumer experience at the core of its philosophy, 10 Corso Como features a curated mix of creative mediums in a succession of spaces. Its blend of fashion, food, art, music and design abandoned all accepted retail practices of the time and pioneered a new retail model: the union of culture and commerce. 10 Corso Como is recognized as the world’s first concept destination.
10 Corso Como’s visual identity, interior and iconic logos are designed by American artist Kris Ruhs, inspired by the idea of bringing art into the everyday environment. Over the past almost 30 years, 10 Corso Como has expanded internationally with venues in Seoul, Shanghai and Beijing. The Seaport District in New York will be its first U.S. location. For additional information, visit www.10CorsoComo.nyc.
About the Seaport District The Seaport District is New York’s original commercial hub, located on the East River in Lower Manhattan with unparalleled views of the Brooklyn Bridge, the Statue of Liberty, and the city skyline. An essential part of the city for over 300 years, the re-envisioned Seaport District will continue to function as a community anchor and “port of discovery” for the rapidly growing population of Lower Manhattan. The Howard Hughes Corporation® is leveraging the Seaport’s history as the birthplace of innovation as it transforms a district spanning several city blocks, creating more than 400,000 square feet of dynamic culinary, fashion, entertainment and cultural experiences.
Highlighting the revitalized Seaport District is the new Pier 17, poised to become an iconic entertainment destination with a 1.5-acre rooftop that will serve as a year-round community amenity, including a restaurant, outdoor bars and a venue for concerts, cultural and special events. The Pier Village will include waterfront restaurants from culinary powerhouses such as Andrew Carmellini, David Chang of the Momofuku Group, Helene Henderson of Malibu Farm, and Jean-Georges Vongerichten. Pier 17 is home to ESPN’s new live broadcast studios.
The Seaport District will be home to the only U.S. location of Carla Sozzani’s pioneering experiential concept store 10 Corso Como, and to a 50,000-square-foot food hall by Jean-Georges in the restored Tin Building. Also located at the Seaport District is Manhattan’s first iPic Theater, the highest grossing location in the premier cinema operator’s portfolio. For additional information, visit SeaportDistrict.nyc.
About The Howard Hughes Corporation® The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Its award-winning assets include the country’s preeminent portfolio of master planned communities, as well as operating properties and development opportunities including: The Seaport District in New York; Columbia, Maryland; The Woodlands®, The Woodlands Hills, and Bridgeland® in the Greater Houston, Texas area; Summerlin®, Las Vegas; and Ward Village® in Honolulu, Hawaiʻi. The Howard Hughes Corporation’s portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative placemaking, the company is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC. For additional information visit howardhughes.com.