Dubai, 6th April 2023: PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country.
Three teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition. Each team is made up of two PR professionals aged 30 or under.
The shortlisted agency teams are:
Gambit Communications: Sarah Alsalem & Judy Bakieh
Hill+Knowlton Strategies: Farah Elshafey & Muneira Aladwani
Weber Shandwick MENAT: Zahra Zakriya & Karishma Hingorani
The three agencies have been narrowed down from 13 MENA competitors, after responding to a brief set by Gulf for Good, which performed as the ‘client’. Participating agencies had 24 hours to create a campaign.
The shortlisted teams will be asked to deliver a five-minute presentation explaining their PR campaign on the 10th April 2023 in Dubai. Following this, there will be a five-minute Q&A session.
The judging panel for this years’ competition is:
Alexandra Dewar
Partner, The Romans
Brett Jones
PR & Comms Manager, Volkswagen Middle East
Elizabeth Sen
Executive Director, APCO Worldwide
Roshni Vatnani
PR & Comms Manager, Gulf For Good
Following this, the winning MENA team will be announced on 12th April 2023 and will receive complimentary delegate passes to the Cannes Lions International Festival of Creativity.
The team will then compete against representatives from more than 30 countries, delivering a presentation for a non-profit organisation in 24 hours that will be judged by a selected jury.
The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and PRCA MENA is responsible for running the element of the competition from the region to find the country’s brightest and best young PR talent.
About PRCA
The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide. We are a global advocate for excellence in public relations. Our teams across Europe, the Middle East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking, and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
For more information visit https://prca.mena.global/