In the context of the creation of our House of Brands which includes Breitling, newly launched Universal Genève and upcoming Gallet, we have decided to further strengthen our executive leadership team and organization to drive continuous strong development of all three brands.
As CEO of House of Brands, I welcome Jean-Marc Pontroué to support the development of House of Brands as newly appointed CEO of Breitling. With an extensive career in the luxury watch industry at Montblanc and as CEO of Roger Dubuis (since 2011) and Panerai (since 2018), he brings long-standing experience in retail, wholesale and marketing.
Grégory Bruttin continues to build on the momentum created by the recent successful brand relaunch of Universal Genève and is appointed its Managing Director.
Erwan Rossignol is preparing with his team the relaunch of Gallet by the end of August 2026 and is appointed its Managing Director.
Antoine Loron (34) assumes newly the role of President of Breitling USA and Canada and joins the executive leadership board of Breitling and its product committee. His appointment follows a fast-tracked sales career first in our headquarters and his outstanding entrepreneurial successes in the Caribbean and Latin America. He will build on the strong foundations achieved by current President USA and Canada, Thierry Prissert, who has driven exceptional growth over the past fifteen years by successfully elevating our wholesale channel, establishing an extensive boutique network and securing our global NFL partnership. Thierry Prissert will continue to support Breitling’s brand expansion and the introduction of Universal Genève and Gallet in the American market and transition to chairman of the House of Brands USA board.
Renato Meier, currently Marketing Director of Breitling USA and Canada, having achieved strong momentum in marketing activations in the region, succeeds Antoine Loron as Managing Director of Breitling LATAM.
Together with our excellent current executive leadership team, we are well positioned to develop the full potential of our House of Brands. All changes will take effect in May 2026.
Georges Kern
CEO House of Brands
About the House of Brands
The House of Brands brings together three iconic names—Breitling, Gallet, and Universal Genève—under one visionary strategy. This move enables the company to serve distinct segments of the watch market, preserve and revitalize important watchmaking legacies, and continue driving the industry forward while staying true to its heritage of innovation.