A&S Chronora reveals its new brand identity

The exclusive official Rolex & Tudor retailer in Lebanon unveils its new brand identity, including a modernized and symbolic emblem of its key activities.

In parallel to its core watch business, A&S Chronora is keen on preserving cultural heritage through the choice of Lebanese traditional houses as locations for its boutiques and the new headquarters on Foch street.

The company is active in protecting historic structures to preserve the city’s soul:

Restoring the famous 1940 Place de l’étoile edifice is probably one of the major initiatives the company is proud of. Highlighting this spirit was key in the new brand identity as it reflects the company’s values and responsibility towards its environment.

A&S Chronora recognizes as well the significance of accompanying the evolving aspirations of the clients. The company’s efforts to reconcile the desires of its clients with the latest worldwide luxury trends in service standards is anchored in its functions. The new identity embodies this avant-gardist philosophy through a modern logo composition.

With a simplified black and white emblem and a blend of traditional and modern typography, the new A&S Chronora identity marries traditional elements with contemporary design creating a beautiful link between the “Old” and the “New”.


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