HOT COLLECTIONS OF COLD DELIGHTS
MELTS AWAY SUMMER BLUES IN KUWAIT
BURGER KING® develops dynamic algorithm with cooler prices as the heat goes up
Lebanon – 29 July, 2019 – With no escape from Kuwait’s scorching heat, BURGER KING® introduced ‘Hotter is Cooler’, a first of its kind concept that makes fun in the sun. Challenging the sun to take its best shot, BURGER KING® guaranteed that as temperatures went up, the prices on its popular cold indulgences went down in REAL time. This was made possible through a dynamic algorithm that mapped the prices of its cold items to real time temperature data taken from a Weather API.
Kuwait is internationally known as the hottest country on earth and as temperatures crossed 47 degrees Celsius (116°F), customers saw the prices of their favorite sundaes, milkshakes and B-Chill drinks melt away in real time. No surprise that customers eagerly stayed tuned to the daily forecast and lined-up outside every BURGER KING® restaurant in Kuwait between 24th July and 3rd August 2019.
The latest campaign builds on the brand’s creative wave of transforming Kuwait’s hot summers into memorable experiences. Its simmering campaigns have created a world of surprise and anticipation in the country, leaving all to wonder, what 2020’s summer will have in-store!
To watch how BURGER KING® captivated people in Kuwait this year again, please visit https://youtu.be/LufWTDsNtTw
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.