A social responsibility campaign in collaboration with Embrace aimed at raising awareness on mental health and spreading positive vibes.
Beirut, August 2023: McDonald’s Lebanon launched “Life Sounds Delicious” to raise awareness on mental health and the mood-boosting power of music, in its pursuit to keep supporting the Lebanese community and shed light on mental health awareness.
The purpose of the campaign was to bring people together and promote positive vibes while communicating the universal language of music and empowering the youth. A series of 3 shows were lined-up on consecutive weekends that included young Lebanese talents, Krystine Bejjani, Raed Khairallah and Yamane El Hage.
Hundreds of guests came together to enjoy the unforgettable shows, delicious food and create new memories while making a difference. During each event, a percentage of the proceeds were donated to Embrace to support their Emotional Support and Suicide Prevention initiatives.
Commenting on the occasion, Lina Ali Ahmad Sadek, Marketing Manager at McDonald’s Lebanon, stated: “McDonald’s is a place that brings people together. With the increase in mental health challenges, specifically among the younger generations, we wanted to launch a platform that allows people to elevate their moods, create social connections and enjoy quality time.”
“Embrace was the perfect partner for this campaign with their vast and widespread efforts to raise awareness and provide community support. And thus, Life Sounds Delicious was created,” she continued.
This campaign is a milestone in McDonald’s ongoing commitment to social responsibility and community engagement. Through these activations, McDonald’s aims to drive meaningful change and contribute to the overall well-being of the Lebanese community.